Averaged American Surveys, Citizens, and the Making of a Mass Public

Name: Averaged American Surveys, Citizens, and the Making of a Mass Public
Price: 8.31 USD
Availability: InStock
ISBN: 9780674027428

ISBN-10: 0674027426

ISBN-13: 9780674027428

Edition: 2007

Authors: Sarah E. Igo

List price: $32.00

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Description:

Americans today "know" that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. Igo argues that modern surveys, from the Middletown studies to the Gallup Poll and the Kinsey Reports, projected new…

Book details

List price: $32.00
Copyright year: 2007
Publisher: Harvard University Press
Publication date: 4/30/2008
Binding: Paperback
Pages: 408
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.990
Language: English

Sarah Igo is Associate Professor of History, Political Science, and Sociology at Vanderbilt University



List of Illustrations


Introduction: America in Aggregate



Canvassing a "Typical" Community



Middletown Becomes Everytown



Polling the Average Populace



The Majority Talks Back



Surveying Normal Selves



The Private Lives of the Public


Epilogue: Statistical Citizens


Notes


Acknowledgments


Index