Grocery Revolution The New Focus on the Consumer

ISBN-10: 0673998800

ISBN-13: 9780673998804

Edition: 1997

List price: $31.50
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Description: This text, which takes only a few hours to read, is well worth the investment in both time and money. It provides a good introductory understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

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Book details

List price: $31.50
Copyright year: 1997
Publisher: Prentice Hall PTR
Publication date: 1/22/1997
Binding: Paperback
Pages: 250
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.012
Language: English

Revolution in the Grocery Industry
Ravages of Change
The Broader Revolution
Evolution of the Packaged Goods Industry
Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing
The Market Adjusts
The Solution: Efficient Consumer Response
The Shape of the Future
Consumers' Grocery Shopping Behavior
How Do Consumers Decide Where to Purchase Groceries?
How Do Consumers Decide What Categories to Buy?
How Do Consumers Decide Which Brands to Buy Within a Product Category?
How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?
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