Public Relations Campaign Strategies Planning for Implementation

Name: Public Relations Campaign Strategies Planning for Implementation
Price: 169.24 USD
Availability: InStock
ISBN: 9780673996923

ISBN-10: 0673996921

ISBN-13: 9780673996923

Edition: 2nd 1996 (Revised)

Authors: Robert Kendall

List price: $266.40

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $169.24

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $266.40
Edition: 2nd
Copyright year: 1996
Publisher: Allyn & Bacon, Incorporated
Publication date: 1/7/1997
Binding: Hardcover
Pages: 576
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 1.936
Language: English




Introduction to Public Relations Campaign Strategies



An Overview



Building the Campaign Plan: The Research Stage



Introduction to Research for Campaign Planning



An Outline of Research Procedures



Steps in Survey Research



Research Cases and Problems



Building the Campaign Plan: The Adaption Stage



Adapting the Campaign to the Organizational Culture



Adaptation in the Campaign Plan



The Adaptation Plan; Cases and Problems



Building the Campaign Plan: The Strategy Stage



Graphics in the Public Relations Campaign



Developing the Campaign



Implementation Strategy Cases



Building the Campaign Plan: The Evaluation Stage



Evaluation Plan



Evaluation Cases



Presenting and Implementing the Plan



Preparing and Making the Campaign Plan Presentation



Implementation: Executing the Campaign Plan