Public Relations Campaign Strategies Planning for Implementation

ISBN-10: 0673996921
ISBN-13: 9780673996923
Edition: 2nd 1996 (Revised)
Authors: Robert Kendall
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Book details

List price: $266.40
Edition: 2nd
Copyright year: 1996
Publisher: Allyn & Bacon, Incorporated
Publication date: 1/7/1997
Binding: Hardcover
Pages: 464
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 1.936
Language: English

Introduction to Public Relations Campaign Strategies
An Overview
Building the Campaign Plan: The Research Stage
Introduction to Research for Campaign Planning
An Outline of Research Procedures
Steps in Survey Research
Research Cases and Problems
Building the Campaign Plan: The Adaption Stage
Adapting the Campaign to the Organizational Culture
Adaptation in the Campaign Plan
The Adaptation Plan; Cases and Problems
Building the Campaign Plan: The Strategy Stage
Graphics in the Public Relations Campaign
Developing the Campaign
Implementation Strategy Cases
Building the Campaign Plan: The Evaluation Stage
Evaluation Plan
Evaluation Cases
Presenting and Implementing the Plan
Preparing and Making the Campaign Plan Presentation
Implementation: Executing the Campaign Plan

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