Create Your Own Blog 6 Easy Projects to Start Blogging Like a Pro

ISBN-10: 0672335972
ISBN-13: 9780672335976
Edition: 2nd 2012 (Revised)
Authors: Tris Hussey
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Description: Step-by-step blogging projects cover six of the most common types of blogs: personal blogs, business blogs, blogs for podcasting, video, artists' portfolios, and 'lifestreaming'. The book includes easy primers on blog technology, culture, writing,  More...

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Book details

List price: $15.99
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 5/8/2012
Binding: Paperback
Pages: 288
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

Step-by-step blogging projects cover six of the most common types of blogs: personal blogs, business blogs, blogs for podcasting, video, artists' portfolios, and 'lifestreaming'. The book includes easy primers on blog technology, culture, writing, promotion, and much more.

Introduction
About the Second Edition
It's All About Storytelling
Wait, You're a Professional Blogger?
How to Use This Book
Beginning the Story: Blogging Then and Now
A Brief History of Blogging
The Blog Heard Round the World: Blogging Gets Mainstream Attention
Blogging Comes into Its Own
Culture of Sharing, Connecting, and Caring
Blogs, Society, and the News
Gaze into the Looking Glass and the Future of Blogging
Summary
Installing and Setting Up Your First Blog
Starting Your First Blog
Choosing a Topic for Your Blog.
Picking a Name for Your Blog
Choosing a Domain Name
Choosing a Blog Engine
Getting Started
Signing Up for a Blog on WordPress.com
Setting Up a Self-Hosted Blog
Touring Your Blog's Dashboard
Content Block: Posts, Media, Links, Pages, and Comments
Administration Block: Appearance, Plugins, Users, Tools, and Settings
Tweaking Your Blog Setup
Tweaking and Tuning a WordPress.com Blog
Setting Good Permalinks
Antispam
SEO Tuning
Categories and Tags
Blogrolls
Comments and Trackbacks
Security
About Page
Themes and Colors
Tracking Your Blog's Stats
Summary
Creating Content for Your Blog
Turning an Idea for a Blog into Blog Posts
Capture Inspiration Whenever and Wherever It Strikes
Finding Your "Voice"
To Anonymously Blog or Not: The Line Between Public and Private.
Write Until You've Said Your Piece
If You Post It, They Will Come: Posting Frequency Answered
Your First Post
Drinking from the Information Fire Hose: Using the Internet to Power Your Posts
Other Bloggers
"Real" World
Reader Comments
Writing with Search Engines in Mind
Keywords
Writing for Search Engines
Categories and Tags
Summary
Building a Community Around Your Blog
Encouraging Comments and Discussion
Commenting on Other Blogs
Spam, Trolls, and Other Vermin: The Comments You Don't Want
Spam
Trolls and Other Vermin
Finding Other Blogs in Your Niche
Linking to Other Blogs
Connecting with Other Bloggers
Twitter
Facebook, Google+, and Other Social Networks
Summary
Creating a Personal Blog with WordPress.com
Getting Started with WordPress.com
Creating Your Account
Key WordPress.com Settings and Configuration
Themes and Customizations
Focus on the Content--What to Put in a Personal Blog
Writing
Privacy
Comments
Multimedia
Pictures
Adding Videos to Your Posts
Growing with WordPress.com
Summary
Creating a Business Blog
Content
Writing
Privacy
Comments
Blogging Policies
Multimedia
Pictures
Podcasting
Video
Building and Hosting Your Business Blog
Choosing a Template for Your Business Blog
Stats
Summary
Creating a Website
Isn't This a Blogging Book?
Blog Engines to Run Websites
Blogs Are the New Websites
Let Technology Help You
It's About the Content
Does a Website Have to Have a Blog, Too?.
Getting Started: Technology
Domain Name
Host
Platform
Getting Started: Content
Story
Sections
Required Content
Getting Started: Installing WordPress and Other Key Components
Installing WordPress
Installing Plugins
Recommended Plugins
Installing Themes
What Will the Home Page Be?
Static
Modular
Choosing and Customizing Your Theme
Headers
Backgrounds
Menus
Widgets
Choosing Content for Your Website
Post or Page
Categories and Tags
Images
Multimedia
Documents
Final Touches
Measuring Your Success
Search Engines
Maintaining
Summary
Creating a Visual Artist's Portfolio Blog
What Makes for Good Content on a Portfolio Blog
Picking the Right Tool for the Job
WordPress.com
DIY or Self-Hosted Blogs
How Do I Choose Between WordPress.com and DIY?
Making a Site a Site
Picking a Good Theme for a Portfolio Blog
Plugins for Portfolio Blogs
Pulling It All Together
Gathering, Exporting, and Presenting Pictures
Final Word on Content
Summary
Blogging with Tumblr
Why Tumblr and Not Others?
Getting Started with Tumblr
Creating a Blog
Tumblr Versus WordPress
Summary
Creating a Multimedia Blog
All About Audio and Video Content
Podcast Gear
Recording Your First Podcast
Laying Down the Main Track
Podcast Editing Basics
Adding Audio Tracks
Fades
Podsafe Music
Exporting to MP3
Video Gear
Recording Your First Video Blog
Video Editing Basics
Exporting, Compression, and Video Formats
Resolutions
Where and How to Host Your Podcast or Video Blog
Posting Podcasts and Video to Your Blog
Submitting Your Show to iTunes
Summary
Making Money Through Your Blog
Nuts and Bolts of Making Money from Blogs
Making Money Directly
Making Money Indirectly
Final Word on Ads
Pulling It Together on Your Blog
Ad Codes 101
Optimizing Your Blog's Template
Tracking Your Performance
Summary
Index

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