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Soap Opera

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ISBN-10: 0671897810

ISBN-13: 9780671897819

Edition: 1994

Authors: Alecia Swasy

List price: $25.95
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Description:

Behind Procter and Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." PandG's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.
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Book details

List price: $25.95
Copyright year: 1994
Publisher: Simon & Schuster
Publication date: 9/1/1994
Binding: Paperback
Pages: 400
Size: 5.50" wide x 8.50" long x 1.10" tall
Weight: 0.946
Language: English

Swasy is a staff reporter for The Wall Street Journal. She was responsible for the paper's coverage of Procter & Gamble for three years.

Reporter's Note
Prologue
Proctoids
The Prince of Darkness
PandG in Your Shorts
Subliminal Sabotage
Guerrilla Marketing
Ivory Snow Job
Fear on the Fenholloway
Supermarket Showdown
Pampering the World
The Dark Side of the Moon
Epilogue
Notes
Procter and Gamble Co. Products
Acknowledgments
Index
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