Growing a Business

ISBN-10: 0671671642
ISBN-13: 9780671671648
Edition: 1988
Authors: Paul Hawken
List price: $16.00 Buy it from $2.99
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Description: Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the  More...

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Book details

List price: $16.00
Copyright year: 1988
Publisher: Simon & Schuster
Publication date: 10/15/1988
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.880
Language: English

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs. Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

Something you Live to Do
Be Careful, you May Succeed
Small, Fat, and Happy
If It's a Good Idea, It's Too Late
The Art of the Incremental
The Company you Keep
Money
The Lemonade Stand
If you Meet the Buddha on the Road, Sell Him
You are the Customer, you are the Company
In Good Company
The Verger
Acknowledgments
Index

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