Spent Sex, Evolution, and Consumer Behavior

ISBN-10: 0670020621
ISBN-13: 9780670020621
Edition: 2009
Authors: Geoffrey Miller
List price: $26.95 Buy it from $3.00
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Description: A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology—the compelling science of human nature—has clarified the prehistoric origins of human behavior and influenced many  More...

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Book details

List price: $26.95
Copyright year: 2009
Publisher: Penguin Group (USA) Incorporated
Publication date: 5/14/2009
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.650
Language: English

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology—the compelling science of human nature—has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In SpentGeoffrey Miller applies this revolutionary science’s principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding—and improving—our behaviors. Like Freakonomicsor The Tipping Point, Spentis a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Darwin Goes to the Mall
The Genius of Marketing
Why Marketing Is Central to Culture
This Is Your Brain on Money
The Fundamental Consumerist Delusion
Flaunting Fitness
Conspicuous Waste, Precision, and Reputation
Self-Branding Bodies, Self-Marketing Minds
The Central Six
Traits That Consumers Flaunt and Marketers Ignore
General Intelligence
Openness
Conscientiousness
Agreeableness
The Centrifugal Soul
The Will to Display
Legalizing Freedom
Exercises for the Reader
Further Reading and Viewing
Acknowledgments
Index

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