Product Manager's Handbook The Complete Product Management Resource

ISBN-10: 0658001353

ISBN-13: 9780658001352

Edition: 2nd 2000

Authors: Linda Gorchels
List price: $39.95
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Description: This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised and has new information on the Internet as a product management tool and the future of this field.

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Book details

List price: $39.95
Edition: 2nd
Copyright year: 2000
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 304
Size: 6.00" wide x 9.25" long x 1.25" tall
Weight: 1.386
Language: English

Preface
The New Product Management
Introducing Product Management and Managing Product Managers
The Role of Product Managers in the Organization
Case One Heavyweight Product Managers
The Product Marketing Planning Process
The Annual Product Plan
Case Two The Importance of Data
Evaluating the Product Portfolio
Strategic Product Planning
New Products: Proposal, Development, and Launch
Case Three The Many Aspects of Product Line Management
Pricing Products and Services
The Product Manager as Marketing Manager
Product Management: The Final Frontier?
Case Four: The 3M ScotchCart II Cartridge
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