Product Manager's Handbook The Complete Product Management Resource

Name: Product Manager's Handbook The Complete Product Management Resource
Price: 5.01 USD
Availability: InStock
ISBN: 9780658001352

ISBN-10: 0658001353

ISBN-13: 9780658001352

Edition: 2nd 2000

Authors: Linda Gorchels

List price: $39.95

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Description:

This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised and has new information on the Internet as a product management tool and the future of this field.

Book details

List price: $39.95
Edition: 2nd
Copyright year: 2000
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 304
Size: 6.00" wide x 9.25" long x 1.25" tall
Weight: 1.386
Language: English



Preface



The New Product Management



Introducing Product Management and Managing Product Managers



The Role of Product Managers in the Organization


Case One Heavyweight Product Managers



The Product Marketing Planning Process



The Annual Product Plan


Case Two The Importance of Data



Evaluating the Product Portfolio



Strategic Product Planning



New Products: Proposal, Development, and Launch


Case Three The Many Aspects of Product Line Management



Pricing Products and Services



The Product Manager as Marketing Manager



Product Management: The Final Frontier?


Case Four: The 3M ScotchCart II Cartridge