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Small Business Management Entrepreneurship and Beyond

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ISBN-10: 0618999361

ISBN-13: 9780618999361

Edition: 4th 2009

Authors: Timothy S. Hatten

List price: $358.95
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Providing up-to-date information on software applications for small businesses and including new information on global opportunities, service, quality and technology, this text provides a clear, hands-on systematic approach to the study of entrepreneurship.
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Book details

List price: $358.95
Edition: 4th
Copyright year: 2009
Publisher: CENGAGE Learning
Publication date: 1/7/2008
Binding: Hardcover
Pages: 608
Size: 8.00" wide x 10.25" long x 1.00" tall
Weight: 2.882
Language: English

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri-Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole…    

The Challenge
Small Business: An Overview
Small Business Management, Entrepreneurship, and Ownership
Planning In Small Business
Social Responsibility, Ethics, and Strategic Planning
The Business Plan
Early Decisions
Franchising
Taking Over an Existing Business
Starting a New Business
Financial And Legal Management
Accounting Records and Financial Statements
Small Business Finance
The Legal Environment
Marketingthe Product Or Service
Small Business Marketing: Strategy and Research
Small Business Marketing: Product
Small Business Marketing: Place
Small Business Marketing: Price and Promotion
Managing Small Business
International Small Business
Professional Small Business Management
Human Resource Management
Operations Management