Marketing 2008

ISBN-10: 0618799702
ISBN-13: 9780618799701
Edition: 14th 2008
List price: $335.95 Buy it from $3.00
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Description: Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary  More...

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Book details

List price: $335.95
Edition: 14th
Copyright year: 2008
Publisher: CENGAGE Learning
Publication date: 1/26/2007
Binding: Hardcover
Pages: 768
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.268
Language: English

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Marketing Strategy And Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
Environmental Forces, Social Responsibility, And Ethics
The Marketing Environment
Social Responsibility and Ethics in Marketing
Markets And Customer Behavior
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
Using Technology, Information, And Target Market Analysis
E-Marketing and Customer Relationship Management
Marketing Research and Information Systems
Target Markets: Segmentation, Evaluation, and Positioning
Productdecisions
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply Chain Management
Wholesaling and Physical Distribution
Retailing and Direct Marketing
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Appendices
Careers in Marketing
Financial Analysis in Marketing
Sample Marketing Plan

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