Guerrilla Marketing Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

ISBN-10: 0618785914

ISBN-13: 9780618785919

Edition: 4th 2007

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Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

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Book details

List price: $14.95
Edition: 4th
Copyright year: 2007
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 5/22/2007
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 1.03" tall
Weight: 0.990

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Introduction
The Guerrilla Approach
What Is Guerrilla Marketing Today?
The Need for Guerrilla Marketing
The Sixteen Monumental Secrets of Guerrilla Marketing
Developing a Guerrilla Marketing Plan
Developing Truly Creative Marketing
Selecting the Most Lethal Marketing Methods
Secrets of Saving Marketing Money
Research: The Starting Point of a Guerrilla Marketing Campaign
Minimedia Marketing
Truths About Minimedia Marketing
Maximedia Marketing
Guerrilla-Style Maximedia Marketing
New-Media Marketing
E-Media Marketing
Info-Media Marketing
Human-Media Marketing
Nonmedia Marketing
The Nature of the Guerrilla
Guerrilla Company Attributes
Guerrilla Company Attitudes
Guerrilla Marketing Psychology
The 200 Weapons of Guerrilla Marketing
Acknowledgments
Information Arsenal for Guerrillas
Index
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