| |
| |
| |
Theenvironment of Business | |
| |
| |
| |
Exploring the World of Business and Economics Inside Business | |
| |
| |
Frito-Lay Competes in a Healthy Way | |
| |
| |
Your Future in the Changing World of Business | |
| |
| |
Business: A Definition | |
| |
| |
Types of Economic Systems | |
| |
| |
Measuring Economic Performance | |
| |
| |
Types of Competition | |
| |
| |
American Business Today | |
| |
| |
Your Career: Making the Most of a Mentor Relationship | |
| |
| |
Biztech: Different Paths to e-Profits | |
| |
| |
Business Around the World: Flying the Frightening Skies | |
| |
| |
Video Case | |
| |
| |
| |
Stonyfield Farm's "Yogurt on a Mission" | |
| |
| |
| |
Wipro Vies to Bring Business to Bangalore | |
| |
| |
| |
Being Ethical and socially Responsible | |
| |
| |
Inside Business: Home Depot Builds a Better Community | |
| |
| |
Business Ethics Defined | |
| |
| |
Ethical Issues | |
| |
| |
Factors Affecting Ethical Behavior | |
| |
| |
Encouraging Ethical Behavior | |
| |
| |
Social Responsibility | |
| |
| |
The Evolution of Social Responsibility in Business | |
| |
| |
Two Views of Social Responsibility | |
| |
| |
Consumerism | |
| |
| |
Employment Practices | |
| |
| |
Concern for the Environment | |
| |
| |
Implementing a Program of Social Responsibility | |
| |
| |
Examining Ethics | |
| |
| |
Can Businesses Keep Your Personal Information Safe? | |
| |
| |
Entrepreneurial Challenge | |
| |
| |
It's 6 a.m., Do You Know Where Your Coffee Came From? | |
| |
| |
Biztech: Reduce, Reuse, Recycle Your e-Waste | |
| |
| |
Video Case | |
| |
| |
| |
At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind | |
| |
| |
| |
Wal-Mart Goes Green | |
| |
| |
| |
Exploring Global Business Inside Business: Heinz | |
| |
| |
Fifty-Seven Varieties in Over Fifty Countries | |
| |
| |
The Basis for International Business | |
| |
| |
Restrictions to International Business | |
| |
| |
The Extent of International Business | |
| |
| |
Methods of Entering International Business | |
| |
| |
Sources of Export Assistance | |
| |
| |
Financing International Business | |
| |
| |
Your Career: Are You Ready for a Global Job? | |
| |
| |
Business Around the World: Discount Airlines Are Flying High | |
| |
| |
Entrepreneurial Challenge: Connecting Global Partners | |
| |
| |
Video Case | |
| |
| |
| |
IDG Profits Globally from Local Differences | |
| |
| |
| |
Coca-Cola Pours into New Countries | |
| |
| |
Running a Business Part I. The Rise of Finagle A Bagel | |
| |
| |
Building a Business Plan Part I | |
| |
| |
| |
Trends In Business Today | |
| |
| |
| |
Navigating the World of e-Business | |
| |
| |
Inside Business: Nothing but Net at Netflix | |
| |
| |
Defining e-Business | |
| |
| |
A Framework for Understanding e-Business | |
| |
| |
Fundamental Models of e-Business | |
| |
| |
Creating an e-Business Plan | |
| |
| |
Social and Legal Concerns | |
| |
| |
The Future of e-Business: Growth, Opportunities, and Challenges | |
| |
| |
Business Around the World: e-Businesses Go Globetrotting | |
| |
| |
Your Career: The New Role of Chief Privacy Officer | |
| |
| |
Examining Ethics: Coping with Computer Viruses | |
| |
| |
Video Case | |
| |
| |
| |
Travelocity Takes e-Business a Long Way | |
| |
| |
| |
Countrywide Plans for "Clicks and Bricks" | |
| |
| |
| |
Choosing a Form of Business Ownership | |
| |
| |
Inside Business: General Electric Grows into Its Second Century | |
| |
| |
Sole Proprietorships | |
| |
| |
Partnerships | |
| |
| |
Corporations | |
| |
| |
Special Types of Business Ownership | |
| |
| |
Cooperatives, Joint Ventures, and Syndicates | |
| |
| |
Corporate Growth | |
| |
| |
Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start | |
| |
| |
Your Career: Corporations Depend on Investor Relations | |
| |
| |
Business Around the World: International Mergers and Acquisitions Face Protectionism | |
| |
| |
Video Case | |
| |
| |
| |
Bay Partners Sticks to Venture Capital Basics | |
| |
| |
| |
Stockholders Make Their Voices Heard at Disney | |
| |
| |
| |
Small Business, Entrepreneurship, and Franchises | |
| |
| |
Inside Business: Carol's Daughter Grows Up with Beauty | |
| |
| |
Small Business: A Profile | |
| |
| |
The Importance of Small Businesses in Our Economy | |
| |
| |
The Pros and Cons of Smallness | |
| |
| |
Developing a Business Plan | |
| |
| |
The Small Business Administration | |
| |
| |
Franchising | |
| |
| |
Global Perspectives in Small Business | |
| |
| |
Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone? | |
| |
| |
Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing? | |
| |
| |
Business Around the World: Do's and Don'ts of International Franchising | |
| |
| |
Video Case | |
| |
| |
| |
No Funny Business at Newbury Comics | |
| |
| |
| |
Teen Tycoons | |
| |
| |
Running a Business | |
| |
| |
| |
Finagle A Bagel: A Fast-Growing Small Business | |
| |
| |
Building a Business Plan | |
| |
| |
| |
| |
| |
| |
Management and Organization | |
| |
| |
| |
Understanding the Management Process | |
| |
| |
Inside Business: Do Founders Make Good CEOs? | |
| |
| |
What Is Management? | |
| |
| |
Basic Management Functions | |
| |
| |
Kinds of Managers | |
| |
| |
What Makes Effective Managers? | |
| |
| |
Leadership | |
| |
| |
Managerial Decision Making | |
| |
| |
Managing Total Quality | |
| |
| |
What It Takes to Become a Successful Manager Today | |
| |
| |
Examining Ethics: What Makes an Ethical Leader? | |
| |
| |
Business Around the World: PepsiCo Faces a Credibility Crisis in India | |
| |
| |
Your Career: The Heat Is On--and You're the Decision Maker | |
| |
| |
Video Case | |
| |
| |
| |
VIPdesk Is At Your Service | |
| |
| |
| |
New Leadership, New Opportunities for Hewlett-Packard | |
| |
| |
| |
Creating a Flexible Organization | |
| |
| |
Inside Business: Global Hyatt Gets Organized | |
| |
| |
What Is an Organization? | |
| |
| |
Job Design | |
| |
| |
Departmentalization | |
| |
| |
Delegation, Decentralization, and Centralization | |
| |
| |
The Span of Management | |
| |
| |
Chain of Command: Line and Staff Management | |
| |
| |
Forms of Organizational Structure | |
| |
| |
Additional Factors That Influence an Organization | |
| |
| |
Entrepreneurial Challenge: Five Ways to Improve Delegation | |
| |
| |
Business Around the World: Multinationals Grapple with Global Authority | |
| |
| |
Biztech: High-Tech Firms Practice Cubicle Culture | |
| |
| |
Video Case | |
| |
| |
| |
Organizing for Success at Green Mountain Coffee Roasters | |
| |
| |
| |
Saturn: Still a Different Kind of Company? | |
| |
| |
| |
Producing Quality Goods and Services | |
| |
| |
Inside Business: Higher Quality and Teamwork Drive Higher Sales at Hyundai | |
| |
| |
What Is Production? | |
| |
| |
The Conversion Process | |
| |
| |
Where Do New Products and Services Come From? | |
| |
| |
Planning for Production | |
| |
| |
Operations Control | |
| |
| |
Management of Productivity and Technology Your Career: Five Tips for Customer Service Success | |
| |
| |
Entrepreneurial Challenge: A Small Businss Makes a Big Breakthrough | |
| |
| |
Business Around the World: Steering Toward Higher Productivity | |
| |
| |
Video Case | |
| |
| |
| |
Cutting-Edge Production at Remington | |
| |
| |
| |
Bank of America Banks on Superstringent Quality | |
| |
| |
Running a Business | |
| |
| |
| |
Finagle A Bagel's Management, Organization, and Production Finesse | |
| |
| |
Building a Business Plan | |
| |
| |
| |
| |
| |
| |
Human Resources | |
| |
| |
| |
Attracting and Retaining the Best Employees | |
| |
| |
Inside Business: Diversity Tops the McDonald's Menu | |
| |
| |
Human Resources Management: An Overview | |
| |
| |
Human Resources Planning | |
| |
| |
Cultural Diversity in Human Resources | |
| |
| |
Job Analysis | |
| |
| |
Recruiting, Selection, and Orientation | |
| |
| |
Compensation and Benefits | |
| |
| |
Training and Development | |
| |
| |
Performance Appraisal | |
| |
| |
The Legal Environment of HRM | |
| |
| |
Your Career: Here's How to Negotiate for Higher Compensation | |
| |
| |
Examining Ethics: CEO Compensation: How Much Is Too Much? | |
| |
| |
BizTech: Employee Training Goes Virtual | |
| |
| |
Video Case | |
| |
| |
| |
People Make a Difference at the New England Aquarium | |
| |
| |
| |
Can the U.S. Army Recruit 6,600 a Month to "Go Army"? | |
| |
| |
| |
Motivating and Satisfying Employees and Teams | |
| |
| |
Inside Business: I Love My Job: Keeping Employees Happy and Productive | |
| |
| |
What Is Motivation? | |
| |
| |
Historical Perspectives on Motivation | |
| |
| |
Contemporary Views on Motivation | |
| |
| |
Key Motivation Techniques | |
| |
| |
Teams and Teamwork | |
| |
| |
Examing Ethics: Keeping Employees Safe | |
| |
| |
Your Career: Make Your Job Application Stand Out | |
| |
| |
Biztech: Telecommuting: By the Numbers | |
| |
| |
Video Case | |
| |
| |
| |
American Flatbread Fires up Employees | |
| |
| |
| |
Borders Group Asks Employees What They Value--and Delivers | |
| |
| |
| |
Enhancing Union-Management Relations | |
| |
| |
Inside Business: Labor Disputes Spark Major League Strife | |
| |
| |
The Historical Development of Unions | |
| |
| |
Organized Labor Today | |
| |
| |
Labor-Management Legislation | |
| |
| |
The Unionization Process | |
| |
| |
Collective Bargaining | |
| |
| |
Union-Management Contract Issues | |
| |
| |
Union and Management Negotiating Tools | |
| |
| |
Business Around the World: China's Labor Movement: Is It Helping workers? | |
| |
| |
Biztech: Who's Blogging--and Why? | |
| |
| |
Your Career: Would You Make a Good Mediator or Arbitrator? | |
| |
| |
Video Case | |
| |
| |
| |
Is Wal-Mart Waging War on Its Workers? | |
| |
| |
| |
Can Striking Workers Be Replaced? | |
| |
| |
Running a Business | |
| |
| |
| |
Inside the People Business at Finagle A Bagel | |
| |
| |
Building a Business Plan | |
| |
| |
| |
| |
| |
| |
Marketing | |
| |
| |
| |
Building Customer Relationships Through Effective Marketing | |
| |
| |
Inside Business: What's "Cool"? | |
| |
| |
Who Says So? | |
| |
| |
Managing Customer Relationships | |
| |
| |
Utility: The Value Added by Marketing | |
| |
| |
The Marketing Concept | |
| |
| |
Markets and Their Classification | |
| |
| |
Developing Marketing Strategies | |
| |
| |
Developing a Marketing Plan | |
| |
| |
Market Measurement and Sales Forecasting | |
| |
| |
Marketing Information | |
| |
| |
Types of Buying Behavior | |
| |
| |
Entrepreneurial Challenge: Building a Business on eBay | |
| |
| |
Your Career: Marketing Me | |
| |
| |
Examining Ethics: A Matter of Trust: Dell Rebuilds Customer Relationships | |
| |
| |
Video Case | |
| |
| |
| |
New Balance Races for Customer Relationships | |
| |
| |
| |
IKEA Targets Do-It-Yourselfers | |
| |
| |
| |
Creating and Pricing Products That Satisfy Customers | |
| |
| |
Inside Business: The Apple of My iPod | |
| |
| |
Classification of Products | |
| |
| |
The Product Life Cycle | |
| |
| |
Product Line and Product Mix | |
| |
| |
Managing the Product Mix | |
| |
| |
Branding, Packaging, and Labeling | |
| |
| |
Pricing Products | |
| |
| |
Pricing Objectives | |
| |
| |
Pricing Methods | |
| |
| |
Pricing Strategies | |
| |
| |
Pricing Business Products | |
| |
| |
Examining Ethics: Cookie Monster | |
| |
| |
Business Around the World: Accept No Imitations | |
| |
| |
Fighting Fakes | |
| |
| |
Biztech: Talk Is Cheap | |
| |
| |
Online Telephone | |
| |
| |
Video Case | |
| |
| |
| |
Flying High with Low Prices at JetBlue | |
| |
| |
| |
XM:4 U 24/7/365 | |
| |
| |
| |
Wholesaling, Retailing, and Physical Distribution | |
| |
| |
Inside Business: Dell: Direct and Not-So-Direct | |
| |
| |
Channels of Distribution | |
| |
| |
Marketing Intermediaries: Wholesalers | |
| |
| |
Marketing Intermediaries: Retailers | |
| |
| |
Planned Shopping Centers | |
| |
| |
Physical Distribution | |
| |
| |
Entrepreneurial Challenge: Entrepreneurs Break into the Big Time | |
| |
| |
Business Around the World: This Global Bazaar Is Right on Target | |
| |
| |
Examining Ethics: Too Much Information | |
| |
| |
Video Case | |
| |
| |
| |
REI: The Great Indoors | |
| |
| |
| |
Grainger Gets It Done | |