Growing and Managing a Small Business An Entrepreneurial Perspective

ISBN-10: 0618705090
ISBN-13: 9780618705092
Edition: 2nd 2007
List price: $323.95 Buy it from $14.56
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the  More...

Used Starting from $147.69
New Starting from $311.91
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $323.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 7/13/2006
Binding: Hardcover
Pages: 560
Size: 7.75" wide x 10.00" long x 0.75" tall
Weight: 2.662
Language: English

Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs. New!Chapter 2, "Entrepreneurial Strategy and Business Ethics," introduces coverage of ethics early on, prompting students to consider social responsibility in the planning phase of a business, rather than viewing it as an afterthought. New!As a large percentage of small business owners are those who take over a family business, Chapter 5 focuses on "Stepping into the Family Business." New!Chapter 6, "Launching a High Technology Business," examines the unique set of elements that entrepreneurs must consider when starting a business that takes advantage of the opportunities technology affords. New!Located at the beginning and end of every chapter,Learning from Entrepreneurscases feature real-world entrepreneurs at various stages of business development from companies such as Netflix, Method Products, and Quiznos Sub Shops. AccompanyingGuiding the Entrepreneurquestions ask readers how they would advise the entrepreneur featured in the case. New!Learning from Successboxed features highlight the successes of actual entrepreneurs. These features examine ventures ranging from Mailboxes, Etc. to Jerry Garcia's band the Grateful Dead.Learning from Mistakesillustrate errors in strategy or planning and offer tips for avoiding such errors. New!Learning from the Global Marketboxes show how international entrepreneurships meet the challenges addressed in each chapter. These features look at the Japanese decision-making method calledjankenpo(or "Rock, Paper, Scissors"); the goals of New Zealand's small business owners, and how they differ from their U.S. counterparts; and the importance of the Chinese economy to small business owners.

Entrepreneurship and Small Business Management
Entrepreneurship and Small Business
Entrepreneurial Strategies and Business Ethics
Paths to Business Ownership
Starting a Business
Acquiring a Business and Franchising
Stepping into a Family Business
Launching a High-Technology Venture
Choosing a Legal Form of Business
Planning and Organizing the Business
Developing the Business Plan
Creating a Management Team
Preparing a Human Resources Plan
Marketing for Growth
Conducting Market Research in a Global Environment
Distribution and Pricing
Designing a Marketing Plan from Start-Up Through Growth
Designing and Managing the Business
Planning the Business
Managing Operations
Financial Planning
Cash Planning and Start-Up Financing
Managing and Evaluating Financial Performance
Financing Growth
Planning for Change
Management Risk
Harvesting the Wealth

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×