Growing and Managing a Small Business An Entrepreneurial Perspective

Name: Growing and Managing a Small Business An Entrepreneurial Perspective
Price: 41.69 USD
Availability: InStock
ISBN: 9780618705092

ISBN-10: 0618705090

ISBN-13: 9780618705092

Edition: 2nd 2007

Authors: Kathleen R. Allen

List price: $323.95

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Description:

Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world…

Book details

List price: $323.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 7/13/2006
Binding: Hardcover
Pages: 560
Size: 7.75" wide x 10.00" long x 0.75" tall
Weight: 2.398
Language: English




Entrepreneurship and Small Business Management



Entrepreneurship and Small Business



Entrepreneurial Strategies and Business Ethics



Paths to Business Ownership



Starting a Business



Acquiring a Business and Franchising



Stepping into a Family Business



Launching a High-Technology Venture



Choosing a Legal Form of Business



Planning and Organizing the Business



Developing the Business Plan



Creating a Management Team



Preparing a Human Resources Plan



Marketing for Growth



Conducting Market Research in a Global Environment



Distribution and Pricing



Designing a Marketing Plan from Start-Up Through Growth



Designing and Managing the Business



Planning the Business



Managing Operations



Financial Planning



Cash Planning and Start-Up Financing



Managing and Evaluating Financial Performance



Financing Growth



Planning for Change



Management Risk



Harvesting the Wealth