How We Decide

ISBN-10: 0618620117
ISBN-13: 9780618620111
Edition: 2008
Authors: Jonah Lehrer
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Description: From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making-and how it can help us make better choices Since Plato, philosophers have described the decision-making process as either rational or  More...

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Book details

List price: $25.00
Copyright year: 2008
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 2/9/2009
Binding: Hardcover
Pages: 256
Size: 5.50" wide x 8.50" long x 1.00" tall
Weight: 0.924
Language: English

From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making-and how it can help us make better choices Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason-and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"-from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Jonah Lehreris a Contributing Editor at Wired and the author of How We Decide, Proust Was a Neuroscientist, and Imagine: How Creativity Works. Jonah is also a frequent contributor to The New Yorker, Radiolab, and the Wall Street Journal.

Introduction
The Quarterback in the Pocket
The Predictions of Dopamine
Fooled by a Feeling
The Uses of Reason
Choking on Thought
The Moral Mind
The Brain Is an Argument
The Poker Hand
Coda
Acknowledgments
Notes
Bibliography
Index

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