| The Challenge | |
| Small Business: An Overview What Is Small Business? Small Businesses in the U.S. Economy Work Force Diversity and Small Business Ownership | |
| The Expanding Marketplace: Small Business Opportunities Secrets of Small Business Success | |
| Understanding the Risks of Small Business Ownership | |
| Small Business Management, Entrepreneurship, and Ownership The Entrepreneur-Manager Relationship | |
| A Model of the Startup Process Your Decision for Self-Employment Forms of Business Organization | |
| Planning in Small Business | |
| Social Responsibility, Ethics, and Strategic Planning The Relationship Between Social Responsibility, Ethics, and Strategic Planning | |
| Social Responsibilities of Small Business Ethics and Business Strategy Strategic Planning | |
| Establishing a Business Culture | |
| The Business Plan Every Business Needs a Plan | |
| Business Plan Contents Review Process | |
| Early Decisions | |
| Franchising About Franchising Franchising Systems Why Open a Franchise? | |
| Selecting a Franchise International Franchising | |
| Taking Over an Existing Business | |
| The Business Buyout Alternative How Do You Find a Business for Sale? What Do You Look for in a Business? | |
| What Are You Buying? How Much Should You Pay? Buying Your Business Taking Over a Family Business | |
| Starting a New Business About Startups Types of New Businesses Evaluating Potential Startups Getting Started | |
| Financial and Legal Management | |
| Accounting Records and Financial Statements Small Business Accounting How Important Are Financial Records? | |
| Small Business Accounting Basics Analyzing Financial Statements Managing Cash Flow | |
| Small Business Finance Small Business Finance Initial Capital Requirements Basic Financial Vocabulary How Can You Find Capital? | |
| The Legal Environment Small Business and the Law Bankruptcy Laws Contract Law for Small Businesses Laws to Protect Intellectual Property | |
| Marketing the Product or Service | |
| Small Business Marketing: Strategy and Research Small Business Marketing Marketing Strategies for Small Businesses Market Research | |
| Small Business Marketing: Product Using Your Marketing Mix Product: The Heart of the Marketing Mix Purchasing for Small Business Selecting Suppliers Managing Inventory Controlling Inventory | |
| Small Business Marketing: Place Small Business Distribution Location for the Long Run State Selection City Selection Site Selection Location Types Layout and Design Lease, Buy, or Build? | |
| Small Business Marketing: Price and Promotion The Economics of Pricing Breakeven Analysis Pricing Setting Techniques Credit Policies Promotion | |
| Managing Small Business | |
| International Small Business Preparing to Go International Establishing Business in Another Country Exporting Importing Financial Mechanisms for Going International The International Challenge | |
| Professional Small Business Management Managing Small Business Small Business Growth Leadership in Action Total Quality Small Business Management Special Management Concerns | |
| Human Resource Management Hiring the Right Employees | |
| The Job Analysis Process Employee Recruitment Selecting Employees Placing and Training Employees | |
| Compensating Employees When Problems Arise: Employee Discipline and Termination | |
| Operations Management Elements of an Operating System Types of Operations Management What Is Productivity? What About Scheduling Operations? Quality-Centered Management How Do You Control Operations? | |
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