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Strategic Business Letters and E-mail

ISBN-10: 0618448330
ISBN-13: 9780618448333
Edition: 2004 (Teachers Edition, Instructors Manual, etc.)
List price: $19.95 Buy it from $3.00
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Description: E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl  More...

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Book details

List price: $19.95
Copyright year: 2004
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 10/20/2004
Binding: Paperback
Pages: 384
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.540
Language: English

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know.Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specic chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to t a particular circumstance. Opening this invaluable book is the rst step to jump-starting effective business communication.

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

Introduction
Making Your Mark in the Business World
Catapulting Your Career
The A, B, Cs of Letters
Crafting Your Own Letters
Jump Start Your Writing Process
Fine-Tuning Your Message
Writing Results-Oriented Letters
Sales and Marketing with Pizzazz
Successful Job Search and Employment Issues
Customer Relations
Credit and Collections
You Are Cordially Invited
Placing and Acknowledging Orders
Personal Business Notes
Media Relations
Professional Potpourri
Applying E-mail and E-marketing Know-how
E-mail Messages That Shout Read Me!
E-mail Etiquette
E-marketing for Results
Appendixes
Punctuation Made Easy
Grammar's Not Grueling
Commonly Confused Words
Abridged Abbreviations
Proper Forms of Address

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