Guerrilla Marketing for Free Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

ISBN-10: 0618276793
ISBN-13: 9780618276790
Edition: 2003
List price: $14.00 Buy it from $2.49
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Description: The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this  More...

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Book details

List price: $14.00
Copyright year: 2003
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 9/4/2003
Binding: Paperback
Pages: 208
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.550
Language: English

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Being Aggressive and Confident as You Market for Free
Before You Market for Free
While You Market for Free
Allies to Help You Market for Free
Where You Market for Free
Ways You Can Market for Free
Giving for Free to Market for Free
Personality Traits You'll Need to Market for Free
The Joy of Marketing for Free
Index

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