Retailing Integrated Retail Management

ISBN-10: 0618223452

ISBN-13: 9780618223459

Edition: 2005

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Description:

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. While other texts present topics as a series of unrelated chapters, Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the broad spectrum of activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples and stimulating visuals. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing. Retailing presents a pragmatic, managerial focus to both traditional as well as online retailing, providing students with strategies for effective planning and execution. The Sherman-Williams Continuing Case allows students to apply what they have learned to a real business with numerous company-operated retail locations, as well as many independent retailers. One case per chapter challenges students to address a specific issue within the context of the larger discussion, helping them see a common thread that ties all subject areas into a unified discussion. These cases range in length and focus by covering small, medium, and large retailers, such as Best Buy, Guilford Home Furnishings, and The Container Store. A flowchart at the beginning of every chapter reinforces the authors' integrated retail management framework and helps students visualize the larger scale and flow of operations at a typical retail establishment. Students use their critical-thinking skills to find parallels between topics instead of memorizing content from unconnected chapters.
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Book details

List price: $346.95
Copyright year: 2005
Publisher: CENGAGE Learning
Publication date: 2/9/2004
Binding: Hardcover
Pages: 544
Size: 8.19" wide x 10.24" long x 0.83" tall
Weight: 2.860
Language: English

Note: Each chapter includes an Introduction, a Summary, Key Terms, Questions for Discussion, and an E-tailing Exercise
An Introduction to Retailing
The World of Retailing What Is Retailing? The Retail Management Function Retailing versus E-tailing Careers in Retailing Text Organization Continuing
Sherwin-Williams Company: Early Beginnings
The Retail Environment: Niche Retailing
Customer Value, Services, and Retailing Technologies Customer Value Services Retailing Creating Relationships Technology in Retailing and E-tailing E-tailing and E-commerce Laws, Ethics, and Corporate Social Responsibility Continuing
Sherwin-Williams Company: Corporate Social Responsibility
Best Buy Ensures Customer Value Through Technology
Effective Retail Strategies
An Overview of the Retail Planning and Management Process The Retailer's Mission and Vision Analyzing the Retail Environment: The Situational Analysis Retail Strategy Retail Information Systems Target Marketing Market and Location Selection Financial Operations Management Merchandise Buying and Handling: Logistics Human Resource Management Retail Tactics Laws and Ethics Evaluation and Control Continuing
Sherwin-Williams Company: Mission and Operations
Guilford Home Furnishings Faces Competition
The Retail Environment: A Situational and Competitive Analysis The Situational Analysis Types of Retail Institutions Competitive Analysis Continuing
Sherwin-Williams Company: A Competitive Analysis
Target Enters the Super Center Competition
Evaluation and Identification of Retail Customers Demographics Psychographics Geographics Behavioristics Geodemographics Consumer Behavior Continuing
Sherwin-Williams Company: Target Marketing
eCraft Furniture and the Internet Marketing Dilemma
Internal Planning and Management
Retailing Information Systems and Research Retail Information Systems Marketing and Market Research Gathering Information Using Technology to Gather Data and Information Continuing
Sherwin-Williams Company: Technology with a Customer Focus
Circuit City, Multichannel Retailing, and Online RIS
Selecting the Appropriate Market and Location Deciding on a Target Customer Group Choosing the Right Location Regional Analysis Trading Area Analysis Actual Site Analysis and Selection Characteristics of the Available Site Continuing
Sherwin-Williams Company: Location Decisions
Retailer on the Go: Homier Mobile Merchants
Financial Aspects of Operations Management Planning for Profit: Developing a Financial Plan Retail Accounting Systems Inventory Valuation Resource Allocation Continuing
Sherwin-Williams Company: Reporting Financial Information on the Web
Cal Corporation's Ratio Analysis
Merchandise Buying and Handling Dollar Merchandise Planning and Forecasting Return on Inventory Investments and Stock Turnover Inventory Planning The Merchandise Mix Vendor Interactions Merchandise Logistics and Logistics Management Continuing
Sherwin-Williams Company: Merchandise Systems
Veterinarians and Merchandising Decisions
Human Resource Management Planning for Human Resources Organizational Charts The Hiring Process Training and Management Continuing
Sherwin-Williams Company: Facing Competition for Employees
The Container Store: Consistently One of the Best Places to Work
Retail Tactics, Laws, and Ethics
Pricing in Retailing Determining Pricing Objectives Determining Pricing Flexibility Determining Pricing Strategy and Policies Establishing Price Price Adjustments Continuing
Sherwin-Williams Company: Variable Pricing
Online Auctions Pose Competitive Threat to Retailers
Developing an Effective Integrated Marketing Communications Mix Developing an Integrated Marketing Communications Program IMC Tactics Using the Store Layout and Design to Increase the Effectiveness of the IMC Program Continuing
Sherwin-Williams Company: Integrating IMC into Operations
Auntie Anne's Pretzels: From Small-Town Girl to Global Entrepreneur
Customer Service in Retailing The Targeted Customer Is Always Right Retail and E-tail Customer Services Customer Response Management (CRM) What Is the "Right" Customer Service Level? Continuing
Sherwin-Williams Company: The Contractor Segment
Customer Service at Autozone Stores
Laws and Ethics The Difference Between Ethics and Laws The Field of Ethics Laws Specific Laws That Affect Retailers Government Response to Violations of Laws Continuing
Sherwin-Williams Company: Facing Legal Actions
WorldCom and the Legal Environment
Diversity and Trends in Retailing Diversity in the Retail Work Force Trends in Retailing Best Practices in Retailing Application: The IRM Flow Chart Continuing
Sherwin-Williams Company: Moving Forward
Office Depot Seeks to Diversify Its Pool of Workers
Careers in Retailing: Nine Dimensions for Job Acquisition
An In-Depth Case Study: Z-Tech, Inc. (dba Z-Coil)
Notes
Glossary
Name Index
Subject Index
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