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ISBN-10: 0615427324

ISBN-13: 9780615427324

Edition: N/A

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Description:

Use this collection of journalism case studies as ready-made curriculum to introduce students of journalism and mass communications to some of the most urgent issues facing the media industry. Each case reflects original research about real-life situations. The Case Method helps students learn skills of leadership, management, critical thinking and ethics. The volume includes 10 individual cases, each with an epilogue and a Teaching Note--a guide to classroom use. TABLE OF CONTENTS: PART A: BUSINESS MODELS 1. Charting a Course for Change: Transforming the Albany Times Union in a Wired World 2. Risky Business: John Harris, Jim VandeHei, and Politico Part A 3. Risky Business: John Harris, Jim…    
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