Myth of Excellence Why Great Companies Never Try to Be the Best at Everything

Name: Myth of Excellence Why Great Companies Never Try to Be the Best at Everything
Price: 5.44 USD
Availability: InStock
ISBN: 9780609810019

ISBN-10: 0609810014

ISBN-13: 9780609810019

Edition: N/A

Authors: Fred Crawford, Ryan Mathews

List price: $17.00

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Description:

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest.…

Book details

List price: $17.00
Publisher: The Crown Publishing Group
Publication date: 5/27/2003
Binding: Paperback
Pages: 272
Size: 5.20" wide x 7.96" long x 0.58" tall
Weight: 0.506
Language: English

Fred Crawford is executive vice president & global sector leader of Cap Gemini Ernst & Young's consumer products retail & distribution consulting practice. Crawford lives in New York City.

Ryan Mathews is a futurist with First Matter LLC, a consulting firm focused on helping companies understand & prepare for developing trends. Mathews lives in Eastpointe, Michigan.