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Good Hard Kick in the Ass Basic Training for Entrepreneurs

ISBN-10: 0609609505
ISBN-13: 9780609609507
Edition: 2002
Authors: Rob Adams
List price: $25.95
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Description: Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs  More...

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Book details

List price: $25.95
Copyright year: 2002
Publisher: Crown Publishing Group
Publication date: 1/29/2002
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 10.00" long x 1.25" tall
Weight: 1.188
Language: English

Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem. In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground. A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’s straightforward, no-nonsense approach is just what’s needed in the post-bubble economy.

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