Web 2.0 A Strategy Guide - Business Thinking and Strategies Behind Successful Web 2.0 Implementations

ISBN-10: 0596529961

ISBN-13: 9780596529963

Edition: 2007

Authors: Amy Shuen
List price: $24.99 Buy it from $3.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Manager's Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Manager's Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Manager's Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Used Starting from $13.76
New Starting from $20.14
eBooks Starting from $19.99
Rent
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $24.99
Copyright year: 2007
Publisher: O'Reilly Media, Incorporated
Publication date: 5/3/2008
Binding: Hardcover
Pages: 272
Size: 5.50" wide x 8.75" long x 1.00" tall
Weight: 1.078
Language: English

Foreword
Preface
Users Create Value
Flickr and Collective User Value
Six Ways Flickr Created User Value Through Interaction
Why Sharing Can Be Profitable
Flickr's Cost Drivers
Calculating Company Value
Looking Back: Netflix's Different Challenges
Lessons Learned
Questions to Ask
Networks Multiply Effects
Web-Enabled Online Network Effects
N-Sided Markets
Google's Combination of Network Effects
The Ups and Downs of Positive Feedback
Lessons Learned
Questions to Ask
People Build Connections
Social Roles: Online and Offline
How Online Changes Social Networking
How Many Customers and How Quickly?
LinkedIn: The Rolodex Moves Online
Facebook: Introduce Yourself Online
Lessons Learned
Questions to Ask
Companies Capitalize Competences
External and Internal Forces
Developing Dynamic Capabilities: Before the Web
From Online Syndication to Competence Syndication
Lessons Learned
Questions to Ask
New Recombines with Old
Styles of Innovation
Integrating Ecosystems: Apple's iPod
Working with the Carriers: Jajah
More Recombinant Innovation: The iPhone
Lessons Learned
Questions to Ask
Businesses Incorporate Strategies
Five Steps to Web 2.0
Building Web 2.0 Business Plans
Look Around While Moving Forward
End Notes
Bibliography
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×