Google Analytics Understanding Visitor Behavior

Name: Google Analytics Understanding Visitor Behavior
Price: 4.05 USD
Availability: InStock
ISBN: 9780596158002

ISBN-10: 0596158009

ISBN-13: 9780596158002

Edition: 2010

Authors: Justin Cutroni

List price: $34.99

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Description:

Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business.With Google Analytics, you'll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration. You'll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both…

Book details

List price: $34.99
Copyright year: 2010
Publisher: O'Reilly Media, Incorporated
Publication date: 9/6/2010
Binding: Paperback
Pages: 224
Size: 7.01" wide x 9.17" long x 0.46" tall
Weight: 0.682
Language: English