Google

ISBN-10: 0596100191
ISBN-13: 9780596100193
Edition: 2nd 2005 (Revised)
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Description: Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use.  More...

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Book details

List price: $24.99
Edition: 2nd
Copyright year: 2005
Publisher: O'Reilly Media, Incorporated
Publication date: 3/20/2006
Binding: Paperback
Pages: 466
Size: 6.75" wide x 9.00" long x 1.25" tall
Weight: 1.628
Language: English

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button? While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling "Google: The Missing Manual" covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space). This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more. Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.

Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.

Matthew MacDonald is an author,educator, and MCSD developer who has a passion for emerging technologies. He isthe author of more than a dozen books about .NET programming. In a dimly-remembered past life, he studied English literature and theoretical physics.

J.D. Biersdorfer is the best-selling author of iPad: The Missing Manual, Best iPhone Apps (Second Edition), Netbooks: The Missing Maunal, and The iPod Shuffle Fan Book. She is the co-author of iPod: The Missing Manual, Google: The Missing Manual (Second Edition), iPhoto '09: The Missing Manual, and The Internet: The Missing Manual. She has authored the weekly technology column "Q&A" for the New York Times since 1998 and often writes about art, books, and design for other sections of The Times. J.D. also co-hosts the independent Pop Tech Jam audio podcast, which explores current events in the world of technology and geek culture.

(author, Chapters 8 and 9, previous edition) is O'Reilly Media's Chief Technology Officer. He has co-authored various O'Reilly books, including Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies, and he's program chair for the O'Reilly Emerging Technology Conference. Email: googlemm@raelity.org.

The Missing Credits
Introduction
Searching with Google
Google 101
The Heart of Google: Basic Text.Searches
How to Get More out of Google
Getting Specific
To Quote a Phrase
Searching Within Your Results
And vs. Or
Just Say No
Just Say Yes
Getting Lucky
Two Important Google Quirks
Wildcards
The Ten-Word Limit
Interpreting Your Results
Your Actual Results
The Things You Didn't Ask For
The Stuff at the Bottom of the Results Page
When Not to Use Google
Nine Very Cool Google Tricks
Definitions
Calculator
Phonebook
Street Maps
Stock Quotes
Patents, Tracking IDs, and Other Numeric Goodies
Weather
Q&A
Movies
A Final Tip: Googling Google
Superior Searching
Have It Your Way: Setting Preferences
Interface Language
Search Language
SafeSearch Filtering
Number of Results
Results Window
Advanced Search
Refining Your Search
Page-Specific Search
Topic-Specific Searches
Advanced Search on Steroids
Searching by Language and Country
Searching by Town
Getting Fancy with Syntax
Searching Titles
Searching Text
Searching Anchors
Searching Within Sites and Domains
Searching URLs
Who Links to Whom?
Caching Up
Daterange
Searching by File Type
Searching for Related Content
Synonyms
Most of the Kit and Caboodle
Mixing Syntax
How Not to Mix Syntax
How to Mix Syntax Correctly
Anatomy of a Google URL
Changing the Number of Results
Changing the Interface Language
Two More URL Tricks
Google Tools
Googling Further: Images, News, Maps, and More
Google Images
Searching for Images
Reading Your Images Results
Google News
Searching Google News
Browsing Google News
Customizing Google News
Getting the News Delivered
Google Maps
Using Google Maps
Getting Directions
Using Local Search and Maps Together
Google Directory
When to Use the Directory
Browsing the Directory
Searching the Directory
Google Print
Searching for Books
Googling with Others: Groups and Answers
Google Groups
When to Use Google Groups
How Google Groups Are Organized
How the Usenet Groups Are Organized
Navigating Google Groups
Posting Messages in Google Groups
How to Create a Google Group
Google Answers
When to Use Google Answers
Before You Ask a Question
Asking a Question
While You Wait
Getting an Answer
Changing Your Account Settings
Shopping with Google
When to Use Froogle
Finding Stuff with Froogle
Searching
Advanced Froogle Search
Shopping Lists
The Google Toolbar
The Google Toolbar: Search Faster
Installing the Google Toolbar
Working with the Search Box
The Two Toolbar Buttons You Can't Get Rid Of
The Optional Toolbar Buttons
Other Browsers with Google Features
Safari
Mozilla, Firefox, and Netscape
Two More Browsers Worth Mentioning
More Cool Google Tools
Alternative Search Boxes
Browser Buttons
Search Sidebars
Searching from the Address Bar
Bookmarklets
Google Desktop Search
Installing Google Desktop Search
Using Google Desktop Search
Disabling Google Desktop Search
Google Deskbar
Installing the Deskbar
Searching via the Deskbar
Customizing the Deskbar
Experimental Google Tools
Personalized Search
Personalize Your Homepage
My Search History
Google Suggest
Google Video
Google Web Accelerator
Google Sets
Google Wireless
Can Your Device Get Online?
Is Your Device Actually Online?
Googling on the Fly
Google Mobile Local Search
Froogle on the Road
Google SMS
Sending Out an SMS
Google for Webmasters
Becoming a Search Result
Getting Your Site Ready for Google
The Fundamental Steps
Getting Google's Attention
Introduce Yourself to Google
Link Up I
Link Up II
Does Google Know You're There?
Rising in Google Results
Getting Rid of Google
Hiding from the Whole World
Hiding from Google
Removing Yourself from Google
Adding Google Searches to Your Site
Adding a Box for Searching the Web
Adding a Box for Searching Your Site
Making Money with Google
Google AdSense
Signing Up for Google AdSense
Logging in to Your AdSense Account
Building Your AdSense Ads and Adding Them to Your Pages
Adding a Google Search Box to Your Pages
Getting Paid
Monitoring Your Performance
Honing Your Ads
Referrals
Getting Help
Google AdWords
Understanding AdWords Terminology
Understanding the Costs
Before You Sign Up
A Few Final Words of Warning
Signing Up
Managing AdWords
Reporting
Billing
Getting Help
Google Analytics
How Google Analytics Works
Setting Up Google Analytics
Signing Up
Setting Up Your Site for Tracking
A Snapshot of Your Web Traffic
The Executive Overview
Changing the Date Range
Exporting the Data
Printing a Report
Assessing Your Site
Your Most (and Least) Popular Pages
More Content Performance Reports
Fine-Tuning a Chart
Drill-Down Analysis
Goal Tracking
Creating a Goal
Reporting with Goals
Understanding Your Visitors
Where They Live and Who They Are
New and Returning Visitors
Browser Capabilities
Gmail
Gmail
Welcome to Gmail
Getting a Gmail Account
A Peek in the Gmail Window
Composing and Sending Messages
Formatting a Message with Rich Text
Adding File Attachments to Messages
Using Picasa to Send Photos by Gmail
Creating a Signature File
Receiving and Reading Gmail
Checking Your Gmail
Reading Your Gmail Messages
Spam, Spam, Spam, Spam
Gmail Mailbox Management
Archiving Messages
Taking Actions with Messages
Creating and Applying Message Labels
Mail Filters
Googling Your Gmail
Deleting Messages Forever
Printing Messages
The Contacts List
Manually Adding Contacts to Gmail
Importing Contacts from Other Mail Programs
Troubleshooting Importing Errors with Contacts
Editing and Deleting Gmail Contacts
Adjusting Your Account Settings
Mail Settings
Labels
Filters
Forwarding and POP
Account Settings
Other Cool Gmail Tricks
Gmail Keyboard Shortcuts
Turning Gmail into a Web-Based File Server
Three Other Ways of Reading Gmail
Using Gmail with a Different Mail Program
Auto-Forwarding Gmail Messages
Using Gmail with a News Reader
Appendix
The Google Wide Web
Sites That Use Google
Sites That Discuss Google
Index

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