Ambient Findability What We Find Changes Who We Become

ISBN-10: 0596007655
ISBN-13: 9780596007652
Edition: 2005
Authors: Peter Morville
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Description: How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer  More...

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Book details

List price: $29.95
Copyright year: 2005
Publisher: O'Reilly Media, Incorporated
Publication date: 10/6/2005
Binding: Paperback
Pages: 204
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 1.210
Language: English

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking "Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet. The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life. "Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presentsresearch, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately. ""A lively, enjoyable and informative tour of a topic that's only going to become more important." --David Weinberger, Author, "Small Pieces Loosely Joined and "The Cluetrain Manifesto ""I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation ""Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain." --Jakob Nielsen, Ph.D., Author, "Designing Web Usability: The Practice of Simplicity ""Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us." --Steve Papa, Founder and Chairman, Endeca ""Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book." --Jesse James Garrett, Author, "The Elements of User Experience ""It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own ext

Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. Since 1994, he has advised such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter has served on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week, The Economist, Fortune, and The Wall Street Journal. You can contact Peter Morville by email (morville@semanticstudios.com). You can also find him online at semanticstudios.com, findability.org, and searchpatterns.org.

About the Author
Preface
Lost and Found Definition Information Literacy Business Value Paradise Lost
A Brief History of Wayfinding
All Creatures Great and Small Human Wayfinding in Natural Habitats Maps and Charts
The Built Environment Wayfinding in the Noosphere
The Web The Baldwin Effect
Information Interaction Defining Information
Information Retrieval Language and Representation
The People Problem Information Interaction
Intertwingled Everyware Wayfinding
Findable Objects Imports Exports Convergence Asylum
Push and Pull Marketing Design Findability
Hacks Personalization Ebb and Flow
The Sociosemantic Web Us and Them
The Social Life of Metadata Documents A Walk in the Park
Inspired Decisions Bounded Irrationality Informed Decisions Network Culture
The Body Politic Information Overload Graffiti
Theory Sources of Inspiration Ambient Findability
Index

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