Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel

Name: Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel
Price: 103.1 USD
Availability: InStock
ISBN: 9780582404441

ISBN-10: 0582404444

ISBN-13: 9780582404441

Edition: 2nd 2003

Authors: Rob Davidson, Beulah Cope

List price: $69.50

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For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding.Readership: A core text for Undergraduate, Postgraduate and Diploma students following courses in Business Travel and Tourism. Suitable for advanced level courses in business…

Book details

List price: $69.50
Edition: 2nd
Copyright year: 2003
Publisher: Pearson Education
Binding: Paperback
Pages: 304
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.298
Language: English



Preface


Acknowledgements



Introduction to Business Travel


Case-study: EIBTM: a new look for the 21st century



Individual Business Travel


Case-study: The Guild of European Business


Travel Agents and the UK & #146;s Guild of Business Travel Agents


Case-study: Business Travel International



The Meetings Industry


Case-study: The Austria Center, Vienna


Case-study: Meeting in Madrid



Incentive Travel


Case-study: Iceland as an incentive destination


Case-study: Golf developments in Scotland



The Exhibitions Industry


Case-study: National Starch & Chemical


Case-study: CeBIT, Hanover


References


Glossary of terms



Corporate Hospitality


Case-study: Legoland, Windsor



The Business and Pleasure Interface



Key Business Travel Associations