Marketing

Name: Marketing
Price: 277.61 USD
Availability: InStock
ISBN: 9780547167466

ISBN-10: 0547167466

ISBN-13: 9780547167466

Edition: 15th 2010

Authors: William M. (William M. Pride) Pride, O. C. Ferrell

List price: $266.95

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Book details

List price: $266.95
Edition: 15th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 12/29/2008
Binding: Looseleaf - sheets only
Pages: 736
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.080
Language: English




Marketing Strategy And Customer Relationships



An Overview of Strategic Marketing



Planning, Implementing, and Controlling Marketing Strategies



Environmental Forces And Social And Ethical Responsibilities



The Marketing Environment



Social Responsibility and Ethics in Marketing



Using Information, Technology, And Target Market Analysis



Marketing Research and Information Systems



Target Markets: Segmentation, Evaluation, and Positioning



Customer Behavior



Consumer Buying Behavior



Business Markets and Buying Behavior



Reaching Global Markets



Product Decisions



Product Concepts



Developing and Managing Products



Branding and Packaging



Services Marketing



Distribution Decisions



Marketing Channels and Supply-Chain Management



Retailing, Direct Marketing, and Wholesaling



Promotion Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Pricing Decisions



Pricing Concepts



Setting Prices



Careers in Marketing



Financial Analysis in Marketing



Sample Marketing Plan