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Marketing

ISBN-10: 0547167466
ISBN-13: 9780547167466
Edition: 15th 2010
List price: $266.95
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Book details

List price: $266.95
Edition: 15th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 12/29/2008
Binding: Looseleaf - sheets only 
Pages: 736
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.080
Language: English

Marketing Strategy And Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
Environmental Forces And Social And Ethical Responsibilities
The Marketing Environment
Social Responsibility and Ethics in Marketing
Using Information, Technology, And Target Market Analysis
Marketing Research and Information Systems
Target Markets: Segmentation, Evaluation, and Positioning
Customer Behavior
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
Product Decisions
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply-Chain Management
Retailing, Direct Marketing, and Wholesaling
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Careers in Marketing
Financial Analysis in Marketing
Sample Marketing Plan

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