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Note: All chapters include Learning Objectives, a New Venture Checklist, Issues to Consider, Experiencing Entrepreneurship, and Relevant Case Studies | |
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Entrepreneurial Opportunity | |
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Understanding Entrepreneurship Profile | |
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David Can Still Beat Goliath | |
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The Promise of Entrepreneurship | |
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The Nature of Entrepreneurial Start-ups Socially Responsible | |
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Entrepreneurship: Salesforce.com's Culture Is About Philanthropy | |
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A Brief History of the Entrepreneurial Revolution | |
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Entrepreneurial Trends Looking Ahead: The Organization of the Book | |
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Preparing for the Entrepreneurial Journey Profile | |
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From Professor to Entrepreneur Saying Goodbye to Stereotypes | |
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Pathways to Entrepreneurship Socially Responsible | |
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Entrepreneurship: CyberAngels Protecting Cyberspace | |
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Entrepreneurship as a Career Path: Challenges and Opportunities | |
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Preparing to Become an Entrepreneur Global Insights: When New Businesses Go Global | |
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Recognizing and Creating Opportunity Profile | |
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A Genius Inventor with a Passion for Life Creativity and Innovation | |
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Invention as a Creative Process Challenges to Creativity Profile | |
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Actor Turned Entrepreneur Removing the Roadblocks to Creativity | |
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Removing the Challenges to Problem Solving | |
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Sources of Innovation Socially Responsible | |
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Entrepreneurship: Entrepreneurs Teaching the Hungry How to Feed Themselves | |
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Developing a Business Model Profile | |
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Why a Business Model Matters Developing a Business Concept | |
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The Value Chain and the Concept | |
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The Business Model Global Insights: Business Models for the Developing World | |
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Feasibility Analysis: Testing the Business Concept | |
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Conducting a Feasibility Analysis Profile | |
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Let Your Product Speak for You Socially Responsible | |
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Entrepreneurship: Say Hello to a Green Winery Preparing for Feasibility Analysis | |
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An Overview of the Feasibility Tests Drawing Conclusions from Feasibility Analysis | |
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Analyzing the Industry and Market Profile | |
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Joaquim Splichal: Really Cooking in a Tough Industry | |
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An Overview of Industry Analysis Frameworks for Understanding Industries | |
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Analyzing an Industry Socially Responsible | |
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Entrepreneurship: Having It All Characterizing the Target Market Gathering Competitive Intelligence | |
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Analyzing Product/Service Risks and Benefits Profile | |
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When Proprietary Rights Bite | |
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The Nature of Product/Process Development | |
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How Entrepreneurs Develop Products and Services | |
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Intellectual Property Global Insights: Speeding Time-to-Market | |
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The Founding Team Profile | |
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All for One and One for All Creating the Founding Team | |
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Seeking Professional Advisers Building a Board of Directors Socially Responsible | |
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Entrepreneurship: Survival of the Fittest Outsourcing with Independent | |
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Contractors Drawing Conclusions from the Founding Team Assessment | |
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Analyzing Start-up Financials Profile | |
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How Much Does It Really Take to Realize a Dream? | |
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Identifying Start-up Resource Requirements Develop | |
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Estimates for Financials Global Insights: Born Global Preparing the Pro Forma Income Statement Looking | |
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Ahead to Business Plan Financials | |
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The Business Plan: Building a Company | |
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Constructing an Effective Business Plan Profile | |
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Anatomy of a New Business Failure From Feasible Concept to Business Plan Socially Responsible | |
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Entrepreneurship: The Little Schoolhouse That Could | |
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The Business Plan: Strategy and Structure | |
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Effectively Organizing the Business Plan Successfully Presenting the Business Plan | |
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Choosing the Legal Form of Organization Profile | |
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Which Form Is Best? | |
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Making the Decision About Legal Form Sole Proprietorships and Partnerships | |
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Global Insights: China Espousing New Forms of Business Ownership Corporation Limited Liability Company | |
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The Nonprofit Corporation Choosing the Right Legal Form at Each Milestone | |
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Incorporating Ethics and Social Responsibility into the Business Profile | |
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Promoting Women Entrepreneurs in Bangladesh Ethics Socially Responsible | |
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Entrepreneurship: Room to Read Social Responsibility Vision and Values Core Values and Success | |
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Designing an Entrepreneurial Organization Profile | |
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You Won't Find This Fender on a Car Organization: Understanding the Way the Business Works | |
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Global Insights: Beware of Surpirses: The Downside of Doing Business in China Location: Finding the Appropriate Business Site People: Organizing Start-up Human Resources | |
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Managing Operations Profile | |
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Capitalizing on GE's Leavings Producing Products and Services | |
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The Production Process Managing the Supply Chain global | |
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Insights: Emerging Players in Outsourcing Warranting the Product Outsourcing to Reduce Costs | |
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Developing an Entrepreneurial Marketing Plan Profile | |
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Six Apart: Fueling the Blogging Phenomenon | |
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The Product Adoption/Diffusion Curve | |
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The Marketing Plan Socially Responsible Entrepreneurship: A Turnaround That Worked Advertising and Promotion | |
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Publicity Is King Internet Marketing and New Media Personal Selling | |
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Funding a Start-up Venture Profile | |
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Nothing Happens Until Someone Sells Something Resource Strategy | |
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Global Insights: Think Small to Grow Big in Istanbul Funding Start-ups | |
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Financing with Equity Financing with Debt | |
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Planning for Growth and Change | |
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Funding a Rapidly Growing Venture Profile | |
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A Growth Model for Ponds | |
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The Cost and Process of Raising Capital Socially Responsible | |
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Entrepreneurship: Investing in Ocean Power | |
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The Venture Capital Market | |
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The Initial Public Offering (IPO) Growing via Strategic Alliances Valuing the Business | |
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Planning for Growth Profile | |
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One Entrepreneur's Misery Is Another's Opportunity To Grow or Not to Grow Growth | |
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Strategies Integrative Growth Strategies--Growing Within the Industry | |
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Global Insights: Surfing in China? Growing by Going Global | |
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Planning for Change Profile | |
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Taking Risk in Uncertain Times Preparing for Contingencies Socially Responsible | |
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Entrepreneurship: The Social Venture Network | |
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The Harvest Plan Dealing with Failure: Bankruptcy Case Studies | |
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Overnite Express | |
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Craigslist: It's About Helping Others | |
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A-1 Lanes and the Currency Crisis of the East Asian Tigers | |
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MySpace: The Online Reality Show | |
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iRobot: Robots for the Home | |
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The Crowne Inn: A Classic Case of a Family Business in Turmoil | |
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Linksys: The Essence of Opportunity Recognition | |
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Finagle a Bagel: Managing the Pace of Rapid Growth in a Family Business | |
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Command Audio Case Study: Three Start-ups for the Price of One | |
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Appendix Feasibility | |
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Analysis Notes | |
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Index | |