BCOM

ISBN-10: 0538753358
ISBN-13: 9780538753357
Edition: 2nd 2011
List price: $54.95 Buy it from $1.11
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Book details

List price: $54.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/27/2010
Binding: Paperback
Pages: 336
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.090
Language: English

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Communication Foundations and Analysis
Establishing a Framework for Business Communication
Focusing on Interpersonal Communication
Focusing on Group Communication
Planning Written and Spoken Messages
Communication Through Electronic, Voice, and Written Messages
Communicating Electronically
Preparing Good- and Neutral-News Messages
Preparing Bad-News Messages
Preparing Persuasive Messages
Revising Written Messages
Communication Through Reports and Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication for Employment
Preparing R?sum?s and Application Messages
Interviewing for a Job and Preparing Employment
Grammar and Usage Appendix

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