Consumer Behavior

Name: Consumer Behavior
Price: 35.68 USD
Availability: InStock
ISBN: 9780538745406

ISBN-10: 0538745401

ISBN-13: 9780538745406

Edition: 2011

Authors: Frank Kardes, Maria Cronley, Thomas Cline

List price: $344.95

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Book details

List price: $344.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Hardcover
Pages: 448
Size: 7.75" wide x 10.00" long x 0.75" tall
Weight: 2.134
Language: English




Consumer Behavior and Marketing Strategy



Understanding Consumer Behavior and Consumer Research



Consumer Focused Strategy: Segmentation and Positioning



Consumer Information Processing



Consumer Perception



Attitude and Judgment Formation and Change



Motivation and Emotion



Learning and Memory



Automatic Information Processing



Self-Concept and Personality



Consumer Decision Making



The Consumer Decision Making Process



Product Consideration, Evaluation, and Choice



Behavioral Decision Theory



Consumer Social Influences and Contemporary Strategies for Marketers



The Influence of Culture and Values



Social Influence and Behavioral Compliance



Contemporary Strategies in Reaching Consumers



Online Consumer Behavior



Branding Strategy and Consumer Behavior. (Online Only?



Managerial Decision Making



Biases in Managerial Decision Making



Strategies for Improving Managerial Decision Making