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Theenvironment Of Business | |
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Exploring the World of Business and Economics | |
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Your Future in the Changing World of Business | |
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Business: A Definition | |
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Types of Economic Systems | |
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Measuring Economic Performance | |
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The Business Cycle | |
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Types of Competition | |
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American Business Today | |
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Being Ethical and Socially Responsible | |
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Business Ethics Defined | |
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Ethical Issues | |
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Factors Affecting Ethical Behavior | |
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Encouraging Ethical Behavior | |
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The Evolution of Social Responsibility in Business | |
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Two Views of Social Responsibility | |
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Consumerism | |
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Employment Practices | |
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Concern for the Environment | |
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Implementing a Program of Social Responsibility | |
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Exploring Global Business | |
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The Basis for International Business | |
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Restrictions to International Business | |
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The Extent of International Business | |
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Methods of Entering International Business | |
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Sources of Export Assistance | |
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Trends In Business Today | |
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Choosing a Form of Business Ownership | |
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Sole Proprietorships | |
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Partnerships | |
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Advantages and Disadvantages of Partnerships | |
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Corporations | |
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Advantages and Disadvantages of Corporations | |
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Special Types of Business Ownership | |
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Cooperatives, Joint Ventures, and Syndicates | |
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Corporate Growth | |
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Small Business, Entrepreneurship, and Franchise | |
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Small Business: A Profile. | |
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The People in Small Businesses: The Entrepreneurs | |
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The Importance of Small Businesses in Our Economy | |
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The Pros and Cons of Smallness The Small Business Administration | |
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Franchising | |
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The Growth of Franchising | |
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Management And Organization | |
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Understanding the Management Process | |
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What Is Management? | |
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Basic Management Functions | |
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Kinds of Managers | |
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What Makes Effective Managers? | |
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Leadership | |
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Managerial Decision Making | |
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Managing Total Quality | |
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What It Takes to Become a Successful Manager Today | |
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Creating a Flexible Organization | |
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What Is an Organization? | |
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Job Design | |
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Departmentalization | |
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Delegation, Decentralization, and Centralization | |
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The Span of Management | |
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Chain of Command: Line and Staff Management | |
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Forms of Organizational Structure | |
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Additional Factors That Influence an Organization | |
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Producing Quality Goods and Services | |
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What Is Production? | |
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The Conversion Process | |
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Where Do New Products and Services Come From? | |
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How Do Managers Plan for Production? | |
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Operations Control | |
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Management of Productivity and Technology | |
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Human Resources | |
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Attracting and Retaining the Best Employees | |
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Human Resources Management: An Overview | |
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Human Resources Planning | |
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Cultural Diversity in Human Resources | |
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Job Analysis | |
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Recruiting, Selection, and Orientation | |
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Compensation and Benefits | |
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Training and Development | |
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The Legal Environment of HRM | |
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Motivating and Satisfying Employees and Teams | |
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What Is Motivation? | |
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Historical Perspectives on Motivation | |
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Contemporary Views on Motivation | |
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Key Motivation Techniques | |
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Teams and Teamwork | |
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Marketing | |
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Building Customer Relationships Through Effective Marketing | |
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Marketing and the Management of Customer Relationships | |
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Utility: the Value Added by Marketing | |
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The Marketing Concept | |
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Markets and Their Classification | |
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Developing a Marketing Strategy | |
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Marketing Strategy and the Marketing Environment | |
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Developing a Marketing Plan | |
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Market Measurement and Sales Forecasting | |
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Marketing Information | |
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Types of Buying Behavior | |
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Creating and Pricing Products that Satisfy Customers | |
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Classification of Products | |
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The Product Life Cycle | |
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Product Line and Product Mix | |
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Managing the Product Mix | |
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Branding | |
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Packaging and Labeling | |
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Pricing Products | |
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Pricing Objectives | |
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Pricing Methods | |
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Pricing Strategies | |
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Pricing Business Products | |
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Distributing and Promoting Products | |
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Distribution Channels and market Coverage | |
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Partnering Through Supply-Chain Management | |
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Marketing Intermediaries: Wholesalers | |
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Marketing Intermediaries: Retailers | |
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Physical Distribution | |
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What is Integrated Marketing Communications? | |
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The Promotion Mix: An Overview | |
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Advertising | |
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Personal Selling | |
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Sales Promotion | |
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Public Relations | |
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Management Information Systems, E-Business Accounting, And Finance | |
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Understanding Information and e-Business | |
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How Can Information Reduce Risk When Making a Decision? | |
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What Is a Management Information System? | |
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Improving Productivity with the Help of Computers and Technology | |
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Using Computers and the Internet to Obtain Information | |
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Defining e-Business | |
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Fundamental Models of e-Business | |
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The Future of e-Business: Growth, Opportunities, and Challenges | |
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Using Accounting Information | |
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Why Accounting Information Is Important | |
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Who Uses Accounting Information | |
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The Accounting Process | |
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The Balance Sheet | |
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The Income Statement | |
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The Statement of Cash Flows | |
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Evaluating Financial Statements | |
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Mastering Financial Management | |
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What Is Financial Management? | |
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Planning--The Basis of Sound Financial Management | |
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Financial Services Provided by Banks and Other Financial Institutions | |
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Sources of Short-Term Debt Financing | |
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Sources of Equity Financing | |
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Sources of Long-Term Debt Financing | |
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Understanding Personal Finances and Investments | |
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Preparing for an Investment Program | |
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How Securities Are Bought and Sold | |
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Traditional Investment Alternatives | |
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Sources of Financial Information | |
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Careers in Business | |
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The Importance of Career Choices | |
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Occupational Search Activities | |
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Planning and Preparation | |
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A Final Note About Careers | |
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Notes | |
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Credits | |
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Answers to Test Preppers | |
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Index | |