English and Communication for Colleges

ISBN-10: 0538730005

ISBN-13: 9780538730006

Edition: 4th 2007 (Revised)

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Description: Better communicators get better jobs! ENGLISH AND COMMUNICATION FOR COLLEGES combines the best English and Communication principles to show you how to succeed in college and the workplace. Plus, you'll learn the material easily through team activities and case studies. And with plenty of study guides and internet resources, test time won?t be a problem either.

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Book details

List price: $221.95
Edition: 4th
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 9/29/2006
Binding: Hardcover
Pages: 640
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.838
Language: English

Preface
Communicating in Your Life
The Communication Process and Its Forms
Barriers to Communication and Ways to Overcome Them
Diversity and Ethics
Diversity at Work
Differences
Strategies for Effective Communication
Ethics in Business Communication
The Foundation of English Grammar
Parts of Speech
Nouns
Pronouns
Noun-Pronoun Agreement
Verbs
Subject-Verb Agreement
Expanding on Grammar Foundations
Adjectives
Adverbs
Prepositions
Conjunctions and Interjections
Developing the Mechanics of Writing
Periods, Question Marks, and Exclamation Points
Commas
Semicolons, Colons, Dashes, and Hyphens
Quotation Marks, Parentheses, Underscores, and Apostrophes
Continuing the Mechanics of Writing
Abbreviations
Capitalizations
Number Expression
Writing with Style
Planning and Organizing Messages
Choosing Words
Creating Vigorous Sentences
Building Strong Paragraphs
Editing and Proofreading Messages
Writing E-mail, Memos, and Letters
Internal Documents
E-mail and Instant Messages
Memos
Letters
Writing to Your Clients and Customers
Writing Messages with Neutral or Positive News
Writing Messages with Negative News
Writing to Persuade
Writing Reports
Planning Reports
Writing Informal Reports
Writing Formal Reports
Graphics and Visual Aids
Using Graphics and Visual Aids
Developing Graphics
Using Visual Aids in Oral Presentations
Technical Communication
Write to Instruct
Write to Describe
Technology in the Workplace
Computer Hardware and Software
Other Technologies
Technology and Effective Communication
Ergonomics
Communicating with Customers
Customer Service
Communication on the Web
Building Strong Customer Relationships
Nonverbal Communication
Importance of Listening in Business
Face-to-Face and Telephone Communication
Presentations, Meetings, and Teams
Oral Presentations
Meeting Communications
Effective Meetings
Teams
Getting a Job
Analyzing Yourself and the Market
Writing Your Resume
Composing the Letter of Application and Completing the Application Form
Interviewing Well and Writing the Follow-up Letter
Proofreaders' Marks
Appendix
Glossary
Index
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