Exploring Entrepreneurship and Economics

ISBN-10: 0538729341
ISBN-13: 9780538729345
Edition: 2007
List price: $95.95 Buy it from $3.94
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Description: EXPLORING ENTREPRENEURSHIP, a student text with data CD, provides a pleasing visual presentation and uses relevant examples to make the material engaging for students. Designed for middle/junior high school, students learn concepts and processes  More...

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Book details

List price: $95.95
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 4/4/2006
Binding: Hardcover
Pages: 272
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.848
Language: English

EXPLORING ENTREPRENEURSHIP, a student text with data CD, provides a pleasing visual presentation and uses relevant examples to make the material engaging for students. Designed for middle/junior high school, students learn concepts and processes associated with successful entrepreneurial performance, which gives them a realistic view of entrepreneurship. A consistent use of easy-to-find features in each chapter will help students relate to prior knowledge, their experiences, and other core subjects. Based on real-life experiences of teenage entrepreneurs, the text teaches critical thinking skills by using relevant activities. Students who use EXPLORING ENTREPRENEURSHIP develop career decision-making skills that they can use for a lifetime, practice problem solving, integrate the study of personal finance topics as appropriate, and become more aware of the role of entrepreneurs and free enterprise in the workplace of the 21st century. As a culminating activity, students work in teams to develop a proposal to start a new business, a self-analysis (including the willingness to take risks), an analysis of the business situation, and a description of the way the business will operate. A general explanation of the financing of the business throughout the first three years of operation is also taught. Students are encouraged to apply entrepreneurial skills to a single sales/service activity to be run as a real business venture. The sales/service activity may focus on any subject of interest to the team and should involve all the members of the team.

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Entrepreneurs: What do they do?
Should you become an entrepreneur?
Small business environment
Entrepreneurs: Their roles and contributions. What skills do entrepreneurs need?
Economic foundations
Entrepreneurs: Key Characteristics and Skills
Entrepreneurism as a career
Entrepreneurial skills you must have for success
Identifying Entrepreneurial Opportunities
Finding the right place to start
Types of Ownership
Evaluating Entrepreneurial Opportunities. Select a type of ownership
The legal environment
Generating and Evaluating Ideas
Develop a business plan
Communications/information management
Identify and Meet a Market Need
Marketing your good or service
The people side of business
Financing the Business
Pricing your product or service
Record keeping and financial statements
Getting Down to Business: The Plan
The importance of a plan
Building your business plan
Moving Ahead to Start Your Business
Production manufacturing
Meet your legal, ethical, and social obligations

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