Advertising

ISBN-10: 0538698705
ISBN-13: 9780538698702
Edition: 2001
Authors: Maria Townsley
List price: $34.95
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Description: Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For  More...

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Book details

List price: $34.95
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 11/9/2000
Binding: Paperback
Pages: 176
Size: 8.25" wide x 10.50" long x 0.25" tall
Weight: 0.792
Language: English

Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

The Power of Advertising
The Advertising Industry
Analyze Your Customers
Plan Your Advertising Campaign
Create Your Advertisement
Place Your Advertisement

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