Business Principles and Management

Name: Business Principles and Management
Price: 8.61 USD
Availability: InStock
ISBN: 9780538697934

ISBN-10: 0538697938

ISBN-13: 9780538697934

Edition: 11th 2001 (Revised)

Authors: Kenneth E. Everard, James L. Burrow

List price: $104.95

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Description:

Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.

Book details

List price: $104.95
Edition: 11th
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 10/2/2000
Binding: Hardcover
Pages: 736
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.146
Language: English




Business and Its Environment



Characteristics of Business



Social and Ethical Environment of Business



Economic Environment of Business



International Environment of Business



Forms of Business Ownership and the Law



Proprietorships and Partnerships



Corporate Forms of Business Ownership



Legal Aspects of Business



Information and Communication Systems



Technology and Information Management



E-Commerce



Organizational Communications



Management Responsibilities



Management Functions and Decision Making



The Manager as Leader



Planning and Organizing



Implementing and Controlling



Financial Management



Financial Records in a Business



Financial Analysis of a Business



Financing a Business



Financial Services



Credit and Insurance



Production and Marketing Management



Product Planning and Production Management



Nature and Scope of Marketing



Product Development and Distribution



Pricing and Promotion



Human Resources Management



Human Resources Planning



Employee and Organizational Development


Glossary


Index


Photo Credits