Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Name: Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Price: 151.93 USD
Availability: InStock
ISBN: 9780538480888

ISBN-10: 0538480882

ISBN-13: 9780538480888

Edition: 2012

Authors: Tim Smith

List price: $231.95

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Description:

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Book details

List price: $231.95
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/18/2011
Binding: Hardcover
Pages: 344
Size: 8.10" wide x 10.00" long x 0.70" tall
Weight: 1.738
Language: English




Setting The Price



Boundaries of a Good Price



Profit's Sensitivity to Price



Consumer Perception Driven Pricing



Price to Value



Psychological Influences to Price Sensitivity



Managing Price Variances



Price Segmentation



Price Promotions



Discount Management



Establishing Price Structures



Price Structures and Multipart Tariffs



Add-ons and Accessories



Versioning



Bundling



Subscriptions and Customer Lifetime Value



Yield Management



Pricing Strategy



Competition and Pricing



Product Life Cycle Pricing



Pricing Decisions and the Law