Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures

ISBN-10: 0538480882

ISBN-13: 9780538480888

Edition: 2012

Authors: Tim Smith
List price: $236.95 Buy it from $13.84
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Description: Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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Book details

List price: $236.95
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/18/2011
Binding: Hardcover
Pages: 344
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.002
Language: English

Setting The Price
Boundaries of a Good Price
Profit's Sensitivity to Price
Consumer Perception Driven Pricing
Price to Value
Psychological Influences to Price Sensitivity
Managing Price Variances
Price Segmentation
Price Promotions
Discount Management
Establishing Price Structures
Price Structures and Multipart Tariffs
Add-ons and Accessories
Versioning
Bundling
Subscriptions and Customer Lifetime Value
Yield Management
Pricing Strategy
Competition and Pricing
Product Life Cycle Pricing
Pricing Decisions and the Law
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