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Business

ISBN-10: 053847808X
ISBN-13: 9780538478083
Edition: 11th 2012
List price: $344.95 Buy it from $21.37
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Book details

List price: $344.95
Edition: 11th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/1/2011
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.894
Language: English

The Environment Of Business
Exploring the World of Business and Economics
Being Ethical and Socially Responsible
Exploring Global Business
Business Ownership And Entrepreneurship
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Management And Organization
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Human Resources
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees and Teams
Enhancing Union-Management Relations
Marketing
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products that Satisfy Customers
Wholesaling, Retailing, and Physical Distribution
Developing Integrated Marketing Communications
Information For Business Strategy And Decision Making
Understanding Information and e-Business
Using Accounting Information
Finance And Investment
Understanding Money, Banking, and Credit
Mastering Financial Management
Understanding Personal Finances and Investments

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