Electronic Commerce

ISBN-10: 0538469242
ISBN-13: 9780538469241
Edition: 9th 2011
List price: $210.95 Buy it from $2.99
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Book details

List price: $210.95
Edition: 9th
Copyright year: 2011
Publisher: Course Technology
Publication date: 5/13/2010
Binding: Paperback
Pages: 656
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 2.090
Language: English

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

Introduction to Electronic Commerce
Technology Infrastructure: the Internet and the World Wide Web
Selling on the Web: Revenue Models and Building a Web Presence
Marketing on the Web
Business-to-Business Activities: Improving Efficiency and Reducing Costs
Social Networking, Mobile Commerce, and Online Auctions
The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Web Server Hardware and Software
Electronic Commerce Software
Security for Electronic Commerce
Payment Systems for Electronic Commerce
Planning for Electronic Commerce

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