Marketing Express

Name: Marketing Express
Availability: OutOfStock
ISBN: 9780538466813

ISBN-10: 0538466812

ISBN-13: 9780538466813

Edition: 2nd 2011

Authors: William M. Pride, O. C. Ferrell

List price: $91.95

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Book details

List price: $91.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Paperback
Pages: 496
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.134




Customer-Driven Strategic Marketing



Planning Marketing Strategies



The Marketing Environment, Social Responsibility, and Ethics



Marketing Research and Information Systems



Target Markets: Segmentation and Evaluation



Consumer Buying Behavior



Business Markets and Buying Behavior



Global Markets and International Marketing



Product, Branding, and Packaging Concepts



Developing and Managing Goods and Services



Pricing Fundamentals



Pricing Management



Marketing Channels and Supply-Chain Management



Retailing, Direct Marketing, and Wholesaling



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion