Business Communication

ISBN-10: 0538449470

ISBN-13: 9780538449472

Edition: 2nd 2010

Authors: Thomas Means

List price: $123.95
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Equip students with the communication tools needed for success in today's workplace with this comprehensive, business-savvy text! Business Communication 2e has an exciting new contemporary design with clear easy-to-follow instructions guiding students through the chapters. Two new chapters have been added to this edition, increasing the emphasis on English Grammar and Writing Mechanics. Help students master the basics of workplace communication with proven instructional techniques, time-tested learning approaches, and complete teacher support. Topics such as exchanging information via telecommunications software, electronic mail, images and multimedia, and on-line information services are presented. Students refine writing, listening, speaking, computing, and research skills while using the latest technology tools. This text is ideal for the year-long business communication class. Business Communication 2e is the total solution for teachers who want comprehensive coverage of business document preparation.
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Book details

List price: $123.95
Edition: 2nd
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 2/6/2009
Binding: Hardcover
Pages: 672
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 3.256
Language: English

Tom Means is an experienced communications professor who has authored several communication titles for South-Western. He is retired from Louisiana Tech University, Ruston.

Communicating in Your Life
The Communication Process and Its Forms
Overcoming Communication Barriers
Reading in the Workplace
Diversity and Ethics
Diversity at Work
Strategies for Effective Communication
Ethics in Business Communication
Nonverbal Communication
Nonverbal Communication
Listening Skills
Basics of English Grammar
Parts of Speech and Sentences
Nouns, Pronouns, and Adjectives
Verbs ad Adverbs
Prepositions, Conjunctions, and Interjectives
Mechanics of Writing
External Marks and the Comma
Other Internal Marks
Abbreviations, Capitalization, and Number Expression
The Writing Process
Planning and Organizing Messages
Composing Messages
Editing and Publishing Messages
Writing Memos, E-mail, and Letters
Business Correspondence
E-mail and Instant Messaging
Writing to Clients and Customers
Neutral or Positive Messages
Negative Messages
Persuasive Messages
Writing Reports
Planning Reports
Writing Informal Reports
Writing Formal Reports
Graphics and Visual Aids
Using Graphics and Visual Aids
Developing Graphics
Technical Communication
Writing to Instruct
Writing to Describe
Technology in the Workplace
Computer Hardware and Software
Other Technologies
Technology and Effective Communication
Presentations and Meetings
Oral Presentations
Visual Aids in Presentations
Effective Meetings
Communicating with Customers
Customer Service
One-on-One and Telephone Communication
Getting a Job
Your Skills and the Market
Letter of Application and Job Application Form
Interview and Follow-up Letter
Proofreader's Marks and Documentation Styles
Answers to Checkpoints
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