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Sports and Entertainment Marketing

ISBN-10: 0538445157
ISBN-13: 9780538445153
Edition: 3rd 2008 (Revised)
List price: $50.95
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Description: SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it  More...

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Book details

List price: $50.95
Edition: 3rd
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/29/2007
Binding: Paperback
Pages: 432
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.936
Language: English

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Dotty Boen Oelkers is an author and educator. She is the owner of an educational consulting business, Developing Educational Solutions, Inc. (DES) in Conroe, Texas. DES helps school districts find dynamic ways to improve career and technology education programs. Dotty was previously a marketing education teacher and director of career and technology education in Texas.

What is Sports and Entertainment Marketing?
Sports and Entertainment Means Business
The Wide World of Sports and Entertainment
Hit a Home Run with Customers
Marketing-Information Management
The Marketing Game Plan
The Product is Sports and Entertainment
Choose the Channel
The Economics of Supply and Demand
Sports and Entertainment Promotion
Promotional Planning
Selling Sports and Entertainment
Sports and Entertainment Legal Issues
Creating, Owning, and Operating a Business
Scoring a Career

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