Successful Business Planning for Entrepreneurs

Name: Successful Business Planning for Entrepreneurs
Price: 9.68 USD
Availability: InStock
ISBN: 9780538439213

ISBN-10: 0538439211

ISBN-13: 9780538439213

Edition: 2006

Authors: James W. Halloran, Jerry Moorman

List price: $189.95

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Successful Business Planning for Entrepreneurs differs in approach from traditional college texts that are highly theoretical. This text contains activities and features in which student participation in discussions and group activities is encouraged. The sequencing of chapters and units are designed to closely adhere to the Small Business Administration suggested business plan outline.

Book details

List price: $189.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 3/11/2005
Binding: Mixed Media
Pages: 416
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 1.936
Language: English




Entrepreneurship and You



You as an Entrepreneur



Plan the Small Business



Purchase an Existing Business or Franchise



Legal Requirements



Small Business Research



Develop the Marketing Plan



Conduct the Industry Analysis



The Competitive Analysis



Decide on Location and Facilities



Market the Small Business



Get to Know Your Customers



Pricing



Promotional Activities



E-Entrepreneurship



Manage and Finance the Small Business



Human Resource Management



Building a Financial Plan



Analysis of Financial sources



Management Control Tools


Appendix: Small Business Assistance