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Visual Communication Images with Messages

ISBN-10: 0534637205
ISBN-13: 9780534637200
Edition: 4th 2006
List price: $231.95
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Description: VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words,  More...

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Book details

List price: $231.95
Edition: 4th
Copyright year: 2006
Publisher: Wadsworth
Publication date: 2/17/2005
Binding: Paperback
Pages: 432
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.134
Language: English

VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

How We See
To Sense. to Select. to Perceive
Light
The Eye, the Retina, and the Brain
Why We See
What the Brain Sees: Color, Form, Depth, and Movement
The Sensual and Perceptual The ories of Visual Communication
The Ethics of What We See
Visual Persuasion in Advertising, Public Relations, and Journalism
Images That Injure: Pictorial Stereotypes in the Media
The Media Through Which We See
Typography
Graphic Design
Informational Graphics
Cartoons
Photography
Motion Pictures
Television and Video
Computers
World Wide Web
The More You Know, the More You See
Glossary
Bibliography
Index

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