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Announcing Broadcast Communicating Today

ISBN-10: 0534563104
ISBN-13: 9780534563103
Edition: 5th 2004 (Revised)
List price: $258.95 Buy it from $5.50
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Description: This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.

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Book details

List price: $258.95
Edition: 5th
Copyright year: 2004
Publisher: Wadsworth
Publication date: 8/4/2003
Binding: Hardcover
Pages: 480
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.090
Language: English

This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.

Carl Hausman is the author of more than two dozen books, papers, and journals, many of which focus on metaphor theory and the philosophy of creativity. Some of his best known works include The Complete Small-Business Sourcebook (written with Wilbur Cross); Coping with Hearing Loss: A Guide for Adults and their Families; Crafting the News for Electronic Media: Writing, Reporting and Producing; and A Discourse on Novelty and Creation. Also the co-editor of the Journal of Speculative Philosophy, Carl Hausman has been an adjunct professor at the University of Louisville in Kentucky.

Philip Benoit (M.A., State University of New York, Oswego) is director of Public Affairs at Middlebury College in Middlebury, Vermont. Formerly the director of broadcasting at SUNY Oswego, Benoit has a broad background in radio, television, and public relations. He was executive officer of the American Forces Network in Europe and American Advisor to the Vietnamese Armed Forces Radio Network.

Fritz Messere is Professor of Broadcasting and Telecommunications and chairman of Communication Studies at SUNY-Oswego. Messere has worked in radio and television and has an extensive background in production. He served as external assistant to FCC Commissioner Mimi Dawson and was the Faculty Fellow of the Annenberg Washington Program in Communication Policy Studies.

Lewis B. O'Donnell was Professor Emeritus of Communication Studies at SUNY Oswego. O'Donnell, a former president of a radio station ownership group, worked in a variety of management and performance positions in radio and television. He was awarded the Frank Stanton Fellowship by the International Radio and Television Society and he received the New York State Chancellor's Award for Excellence in Teaching.

Preface
Foreword
The Communicator in Modern Media
Improving Your Speaking Voice
Understanding the Message
Communicating the Message
Radio Staff Announcing
News Announcing Basics
Television News Announcing
The Craft of Interviewing
Television and Radio Specialties
Commercials and Acting
Polishing Your Skills
Career Advancement
Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy
Drill Material: Scripts and Commercial Copy
Focus on Technique: Pronunciation by the book
Glossary
Suggested Readings
Index

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