Interplay of Influence News, Advertising, Politics in the Internet Age

ISBN-10: 0534559387
ISBN-13: 9780534559380
Edition: 6th 2006 (Revised)
List price: $145.95 Buy it from $11.86
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Description: THE INTERPLAY OF INFLUENCE gives students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars  More...

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Book details

List price: $145.95
Edition: 6th
Copyright year: 2006
Publisher: Wadsworth
Publication date: 7/25/2005
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.386
Language: English

THE INTERPLAY OF INFLUENCE gives students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

The Media: An Introduction
A Brief History of the Mass Media
The Mass Media: Social Systems
The Role of Mass Media Advertising
The Audience
Media and Measurement
Television
Radio
Newspapers
Magazines
The Internet
The New Media Environment
Twenty-Four-Hour News
Changing Influence of the Press
To Sum Up
Selected Readings
What Is News?
Hard News Defined
Hard News Is Personalized, about Individuals
Hard News Is Dramatic, Conflict-Filled, and Violent
Hard News Is Action, an Event, an Identifiable Occurrence
Hard News Is Novel, Deviant, Out of the Ordinary
Hard News Reports Events Linked to Issues Prevalent in the News at the Time
What Is Covered and Reported
Audience Interest
External Constraints
Internal Constraints
Changing News Norms
Relevance to Governance or Abuse of Power
Public Display
Hypocrisy Forecast
Hypocrisy Added
Statute of Limitations
Lying and Recency
Hypocrisy Broadly Construed
How the Story Is Presented
Reporter Expertise
Fairness and Balance
Story Length
Story Structure
Objectivity
To Sum Up
Selected Readings
News as Persuasion
Dramatizing and Sensationalizing Content
The Screen
The Camera
Special Effects
Editing
Filmed and Taped Coverage
Anchors and On-Air Reporters
Inaccurate and Incomplete Reporting
Deadlines and Competition
Breaking News
Exclusive Breaking News
Story Structure
Anonymous and Composite Sources, Misrepresented Tape
Readers' Advocates
News Analysis
Media Convergence
Unbalanced Interpretation
Insinuation through Selection of Language
Ideological Bias
Self-Censorship
Direct Intervention
Breaches of Neutrality
Producing Social Change
Journalists as Direct Participants
The Civic Journalism Movement
To Sum Up
Analysis: Analyzing a News Item
Newsworthiness
Reporter
The News Story
Constraints
Framing
Inclusion/Exclusion
Setting
Timing
Placement
Patterns
Manipulation
Impact
Selected Readings
Influencing the News Media
Influencing Journalistic Norms and Routines
Manipulating Deadlines
Manipulating Access
Setting Up a Controlled Channel
Manipulating News Assignments
Media Competition
Using Access to Media to Manipulate the Agenda
Expanded Opportunities for Direct Address
Language and Symbols
The Perils of Live Coverage
Prepackaged News
Commercial Pressures
Costs of Preempting Programming
Pressure from Advertisers
Threat of Lawsuits
Political Pressure
Presidential Newsworthiness
National Security
Government Manipulation
To Sum Up
Selected Readings
How Corporate Power Influences What We See
A Brief History of Media Consolidation
A Focus on Profits
Staff Cuts
Reduction in Serious Political Content That Draws Low Audiences
To Attract Audiences, Definition of News Shifts toward Human Interest
Loss of News That Is of Local but Not Regional or National Interest
Magnified Pro-Business Message While Minimizing Scrutiny of Parent Corporations
Cross-Promotion: Synergy
Fewer Voices Providing News
To Sum Up
Selected Readings
What Is Advertising?
Defining Advertising
Shifting Ad Placement
Product Placement
Blurring Program and Ad Content
Incentives to View Ads
Mediated Advertising
Kinds of Traditional Mass Media Advertising
Product Ads
The Product as Ad
Service Ads
Goodwill Ads
Advocacy Ads
Direct-Response Ads (Infomercials)
Public Service Announcements
Political Ads
Issue Advocacy Ads
Nontraditional Advertising
In-Store Advertising
Digital Billboards
Search Advertising
How to Determine Whether It's an Ad
How Ads Reveal the Advertiser
How Ads Reveal the Intended Audience
Advertising and Reality: Stereotypes
Advertising Values
The World According to Commercials
Seeing the Other Side
The Interplay of News and Advertising
To Sum Up
Selected Reading
Persuasion Through Advertising
The Advertiser's Aims
Creating Product Recognition
Trademarks
Naming
Packaging
Slogans
Differentiation
Unique Selling Proposition
Association
Participation
Disentangling Meaning
Identification with Ad Characters
Significant Experiences
Making the Audience an Accomplice
Redundancy
Repeated Claims
Repeated Exposure
Advertisers' Strategies for Persuasion
Naming the Product
Differentiating Products
Creating Associations
Associations with Celebrities and Authorities
Cannibalizing the Past for Associations
Associating Media Outlets to Products
Exploiting Argumentative Forms to Create Associations and Participation
But Does Advertising Work?
To Sum Up
Selected Readings
Influencing Advertisers
Regulation and Self-Regulation
The Federal Trade Commission
The Powers of Other State and Federal Agencies
The National Advertising Division
The National Association of Broadcasters
Network Standards
Obstacles to Regulation
Problems Faced by Regulators
Determining Deception
Effects of Stricter Regulation
What Advertisers May Not Say and Do
Limitations on Distortion
Limitations Imposed by the Audience
To Sum Up
Analysis: Analyzing an Ad
What Type of Ad Is It?
If the Ad Is a PSA
If the Ad Is an Idea Ad (pro-life or pro-choice, for example)
If the Ad Advertises a Service Rather Than a Product (for example, travel on a certain airline)
If the Ad Is a Goodwill Ad
If the Ad Is a Political Ad
If the Ad Is a Product Ad
Audience
Ad Content (not all points apply to PSAs)
Assumptions (values presumed in the ad)
Programming or Content Sponsored by an Ad
Content Surrounding (Contextualizing) an Ad
Media Mix
Pressure on Advertiser
Effect
Selected Readings
How to Influence the Media
Individual Complaints
Group Pressure
Boycotts
Legal Actions
Promoting Self-Regulation
Pressure from an Established Organization
Pressure from a Social Movement
Creating Legislative Pressure
State Level
Federal Level
To Sum Up
Analysis: Constructing a Strategy for Message Distribution
Isolating the Message
Defining the Intended Audience
Determining the Newsworthiness of the Message
Determining Factors Constraining Release
Selecting Appropriate Channels
Adapting the Message to the Channel
Monitoring Your Success or Failure
Selected Readings
Political Versus Product Campaigns
Defining Ads
Candidate Access: Free Time
What Protects Voters: Responsibility of Journalists
Products versus Candidates
Using the Media
Creating an Image
Targeting the Audience
Economic versus Political Values
Regulation
Censorship
Equal Opportunity
Right to Access
Cost and Access
Campaign Spending Limits
McCain-Feingold: Campaign Finance Reform
527s
Issue Advocacy
Campaign Objectives
Voting versus Buying
Criteria for Victory
Unpaid Coverage
Quality
Endorsements
Financing
To Sum Up
Selected Readings
How Has the Internet Changed Politics?
How the Interactivity of the Internet Is Changing Politics
Increasing Citizen Access to Information
The Downside
Mainstream as Monitor of the New Medium
Democratizing the Production of Content: The Citizen as Content Producer
Web Ads
To Sum Up
Selected Readings
News and Advertising in the Political Campaign
Controlling News Coverage
Controlling Media Access
Setting the Media's Agenda
Creating Credible Pseudo-Events
Using Ads to Contextualize News
Blurring the Distinction between News and Commercials
Exploiting Media Concepts of the Political Process
Responding to or Preventing Attack
Backlash
Last-Minute Attacks
Adwatches
Responding to Last-Minute Attacks
Exploiting Blunders
Attacks Legitimized by the Media
Enlisting the Help of Journalists
Tests of Credibility Applied by Journalists
How Has Television Changed Politics?
Image versus Issues; Character versus Positions
The Comparative Relevance of Character and Stands on Issues
The Interplay of Influence: Issues and Character in Ads, News, and Debates
Ads
News
Debates
To Sum Up
Analysis: Political Ads and News
Determining Who Is Newsworthy
Determining What Is Covered
Relationship of Candidates and Reporters
The Image of the Candidate
Candidates' Ads
Selected Readings
Notes
Index

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