Modern Media Writing

ISBN-10: 0534520472
ISBN-13: 9780534520472
Edition: 2003
List price: $212.95 Buy it from $1.39 Rent it from $86.36
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Description: This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book  More...

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Book details

List price: $212.95
Copyright year: 2003
Publisher: Wadsworth
Publication date: 12/3/2002
Binding: Mixed Media
Pages: 448
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 0.616
Language: English

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Rick Wilber nbsp;grew up in baseball clubhouses and dugouts when his father played for the Boston Red Sox, Philadelphia Phillies, and St. Louis Cardinals. His writing has appeared in such magazines asnbsp;Asimov's, and he's been nominated for several writing awards, including the Dave Moore and Sidewise awards. Aside from writing, Wilber is a journalism professor at the University of South Florida, where he heads the magazine major.

Preface
Changing Definitions of the News
Basic Structures for Media Writing
Grammar and Style Trouble Spots
Leads for Media Writing
Research for Media Writing
Interviewing Skills for Media Writers
Reporting and Writing the Feature Story
Research and Writing Skills for Opinion Writing
Reporting and Writing for Broadcast
Writing for the Web
Reporting and Writing for Public Relations
Research and Writing for Advertising Copywriting
Editing and Revision for Media Writers
Legal and Ethical Concerns
Codes of Ethics
Spelling, Capitalization and Punctuation
Media Careers: Ready for Anything
Glossary
Index

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