Air Transportation A Management Perspective

ISBN-10: 0534393845

ISBN-13: 9780534393847

Edition: 5th 2004 (Revised)

List price: $126.95
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Description:

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.
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Book details

List price: $126.95
Edition: 5th
Copyright year: 2004
Publisher: Brooks/Cole
Publication date: 7/25/2003
Binding: Hardcover
Pages: 656
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.596
Language: English

Preface
An Introduction To Air Transportation
Aviation: An Overview
Historical Perspective
Air Transportation: Regulators and Associations
The General Aviation Industry
Structure And Economics Of The Airlines
The Airline Industry
Economic Characteristics of the Airlines
Managerial Aspects Of Airlines
Airline Management and Organization
Forecasting Methods
Airline Passenger Marketing
Airline Pricing, Demand, and Output Determination
Air Cargo
Principles of Airline Scheduling
Fleet Planning: The Aircraft Selection Process
Airline Labor Relations
Airline Financing
The International Scene
International Aviation
Appendix: Career Planning in Aviation
Glossary
Index
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