Billion Wicked Thoughts What the World's Largest Experiment Reveals about Human Desire

ISBN-10: 0525952098
ISBN-13: 9780525952091
Edition: 2011
Authors: Sai Gaddam, Ogi Ogas
List price: $26.95
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Description: Two maverick neuroscientists use the world's largest psychology experiment-the Internet-to study the private activities of millions of men and women around the world, unveiling a revolutionary and shocking new vision of human desire that overturns  More...

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Book details

List price: $26.95
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 5/5/2011
Binding: Paperback
Pages: 420
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.386
Language: English

Two maverick neuroscientists use the world's largest psychology experiment-the Internet-to study the private activities of millions of men and women around the world, unveiling a revolutionary and shocking new vision of human desire that overturns conventional thinking. For his groundbreaking sexual research, Alfred Kinsey and his team interviewed 18,000 people, relying on them to honestly report their most intimate experiences. Using the Internet, the neuroscientists Ogas and Gaddam quietly observed the raw sexual behaviors of half a billionpeople. By combining their observations with neuroscience and animal research, these two young neuroscientists finally answer the long-disputed question: what do people reallylike? Ogas and Gaddam's findings are transforming the way scientists and therapists think about sexual desire. In their startling book, Ogas and Gaddam analyze a "billion wicked thoughts" on the Internet: a billion Web searches, a million individual search histories, a million erotic stories, a half-million erotic videos, a million Web sites, millions of online personal ads, and many other enormous sources of sexual data in order to understand the true differences between male and female desires, including: "Men and women have hardwired sexual cues analogous to our hardwired tastes-there are sexual versions of sweet, sour, salty, savory, and bitter. But men and women are wired with different sets of cues. "The male sexual brain resembles a reckless hunter, while the female sexual brain resembles a cautious detective agency. "Men form their sexual interests during adolescence and rarely change. Women's sexual interests are plastic and change frequently. "The male sexual brain is an "or gate": A single stimulus can arouse it. The female sexual brain is an "and gate": It requires many simultaneous stimuli to arouse it. "When it comes to sexual arousal, men prefer overweight women to underweight women, and a significant number of men seek out erotic images of women in their 40s, 50s, and 60s. "Women enjoy writing and sharing erotic stories with other women. The fastest growing genre of erotic stories for women are stories about two heterosexual men having sex. "Though the male sexual brain is much more different from the female sexual brain than is commonly believed, the sexual brain of gay men is virtually identical to that of straight men. Featuring cutting-edge, jaw-dropping science, this wildly entertaining and controversial book helps readers understand their partner's sexual desires with a depth of knowledge unavailable from any other source. Its fascinating and occasionally disturbing findings will rock our modern understanding of sexuality, just as Kinsey's reports did sixty years ago.

Foreword
Preface: The World's Largest Behavioral Experiment: Why freshmen are easy, but the Internet is better
What Do We Really Like? Sexual Cues
How the Internet yanks open the curtains to reveal our most secret desires
Monkey Pay-Per-View: Male Visual Cues
Why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy
Elmer Fudd, Wabbit Hunter: Male Desire
Why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter
The Miss Marple Detective Agency: Female Desire
Why there is no such thing as female Viagra and women have the most sophisticated brain on Earth
Ladies Prefer Alphas: Female Psychological Cues I: The Hero
Why women like barons, billionaires, and serial killers
The Sisterhood of the Magic Hoo Hoo: Female Psychological Cues II: The Heroine
Why the best men are always taken and every girl just wants to be loved
Boys Will Be Boys: Gay Cues
Why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn
A Tall Man with a Nice Tush: Female Visual Cues
Why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn
Cheating Wives and Girls Gone Wild: Male Psychological Cues
Why the forbidden is so exciting and the unexpected reason men like group sex
Lords and Lordosis: Human Psychological Cues
Why domination and submission are two sides of the same cortex
Erotical Illusions: The Creative Power of Cues
What the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common
Conclusion: Happy Ending or Happily Ever After?
So what do I do with all this information?
Acknowledgments
Notes
Bibliography
Index

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