Microeconomics for MBAs The Economic Way of Thinking for Managers

Name: Microeconomics for MBAs The Economic Way of Thinking for Managers
Price: 5.25 USD
Availability: InStock
ISBN: 9780521859813

ISBN-10: 0521859816

ISBN-13: 9780521859813

Edition: 2006

Authors: Richard B. McKenzie, Dwight R. Lee

List price: $96.00

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Description:

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument…

Book details

List price: $96.00
Copyright year: 2006
Publisher: Cambridge University Press
Publication date: 2/13/2006
Binding: Hardcover
Pages: 716
Size: 7.75" wide x 9.00" long x 1.50" tall
Weight: 3.036
Language: English

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.




Macroeconomics : a way of thinking about business



Competitive product markets and firm decisions



Principles of rational behavior in society and business



The logic of group behavior in business and elsewhere



Government controls : how management incentives are affected



Reasons for firms and incentives



Consumer choice and demand in traditional and network markets



Production costs and business decisions



Production costs in the short run and long run



Firm production under idealized competitive conditions



Monopoly power and firm pricing decisions



Firm strategy under imperfectly competitive market conditions



Competitive and monopsonistic labor markets



Problems in collective decision making



International trade and finance