Microeconomics for MBAs The Economic Way of Thinking for Managers

ISBN-10: 0521859816
ISBN-13: 9780521859813
Edition: 2006
List price: $96.00
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Description: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each  More...

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Book details

List price: $96.00
Copyright year: 2006
Publisher: Cambridge University Press
Publication date: 2/13/2006
Binding: Hardcover
Pages: 716
Size: 7.75" wide x 9.00" long x 1.50" tall
Weight: 3.036
Language: English

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.

Macroeconomics : a way of thinking about business
Competitive product markets and firm decisions
Principles of rational behavior in society and business
The logic of group behavior in business and elsewhere
Government controls : how management incentives are affected
Reasons for firms and incentives
Consumer choice and demand in traditional and network markets
Production costs and business decisions
Production costs in the short run and long run
Firm production under idealized competitive conditions
Monopoly power and firm pricing decisions
Firm strategy under imperfectly competitive market conditions
Competitive and monopsonistic labor markets
Problems in collective decision making
International trade and finance

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