English for Business Studies Student's Book A Course for Business Studies and Economics Students

Name: English for Business Studies Student's Book A Course for Business Studies and Economics Students
Price: 43.93 USD
Availability: InStock
ISBN: 9780521743419

ISBN-10: 0521743419

ISBN-13: 9780521743419

Edition: 3rd 2010 (Revised)

Authors: Ian MacKenzie

List price: $56.95

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Description:

This best selling course has been thoroughly revised to meet the needs of today's business and economics students. English for Business Studies Third Edition reflects recent changes in the world's business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers…

Book details

List price: $56.95
Edition: 3rd
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 4/1/2010
Binding: Paperback
Pages: 191
Size: 7.72" wide x 10.39" long x 0.39" tall
Weight: 1.188
Language: English



Thanks


Introduction to the learner


Map of the book


Management



Management



Work and motivation



Company structure



Managing across cultures



Recruitment



Women in business


Production



The different sectors of the economy



Production



Logistics



Quality


Marketing



Products



Marketing



Advertising


Finance



Banking



Venture capital



Bonds



Stocks and shares



Derivatives



Accounting and financial statements



Market structure and competition



Takeovers


Economics



Government and taxation



The business cycle



Corporate social responsibility



Efficiency and employment



Exchange rates



International trade



Economics and ecology


Role cards


Audio scripts



How to give a good presentation



Writing emails, letters and reports


Acknowledgements